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Under Armour holds Leg 2 of the Earn Your Armour Challenge at UP Town Center

Posted by on 29. June 2015

#UnderArmourPH #EarnYourArmour resumed at the UP Town Center last June 28, 2015 with another round of Fight Form challenges with celebrities and athletes joining the action.  The Fight Form Workout is a brainchild of Coach Erwin Tagle, “the Philippine Bruce Lee.”  It utilizes the various martial arts movements in a no-contact format.  There were also several exhibition Jiu-jitsu matches held before the Fight Form: Elite Edition

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Fight Form: Elite Edition

Wearing my Under Armour Curry One for this Event

I was lucky enough to get to try the Fight Form workout at Ultimate Fitness last month and it’s a tough one as you have to do several routines in succession.  The program utilizes the movements in various martial arts as base workouts in a no-contact format.  The high intensity workout lets athletes practice mixed martial arts movements such as jabs, kicks, sprawl and brawl and others without the need of a sparring partner.  Aside from the overall fitness challenge of the workouts,  I find it something fun to do since you get to feel the actual fight situations and the equivalent workouts without the risk of physical injury.

That’s me doing the Fight Form Exercise at Ultimate Fitness last month

I recommend the Fight Form Exercise for Fitness Enthusiasts and Mixed Martial Arts Fans who would want to get the feel of the different forms of Martial Arts.  It can be a great fitness routine and a habit that gives you a full workout in minutes.  This is the reason that I came to appreciate the Under Armour Earn Your Armour Challenge – Fight Form : Elite Edition, which is now on its second leg.  The second leg follows the same format of the first leg with several fight form routines and an endurance routine.  Athletes were scored based on number of repetitions per movement within a set time or the maximum time to sustain a particular movement or position in the form of planks and squat.

Blue-Belt World Champion for Brazilian Jiu Jitsu Meggie Ochoa graced the event.

As a Prelude to the Fight Form Challenges at UP Town Center, various martial artists demonstrated their skills to the audience.  The demonstrations included Muay Thai, Wushu, Wrestling, Capoeira and Mixed Martial Arts.  There were also several Jiu-Jitsu matches which included a match between actors Sid Lucero and Rocco Nacino who held an exciting 5 minutes match.  Blue Belt World Champion for Brazilian Jiu-Jitsu Meggie Ochoa also gave a demonstration of the sport. The petite phenom first made waves last year when she won the White Belt World Champion title for BJJ after starting a crowdfunding campaign to fuel her journey.

Rocco Nacino (Wearing Captain America UA Shirt) vs Sid Lucero (Wearing Iron Man UA Shirt).

Aside from being able to watch the exhibition matches, the crowd also got a better appreciation of the different martial arts and the different athletes who was part of the matches and demonstrations.  Local MMA stars Geje Eustaquio and Eros Baluyot, Honorio Banario versus, Francis Uy, and Brian Lim facing off against Igor Subora, the former URCC champion and current One FC heavyweight contender in separate 10-minute matches.

Jiu-Jitsu Exhibition Matches at the Event.

The Second leg of the “Fight Form: Elite Edition” is part of the Earn Your Armour online fitness challenge, which is open to all Under Armour fans. Participants get the chance to win exciting prices from Under Armour, including apparel and footwear.  Participant joined via www.tripleready.com where they can download the Endomondo Fitness app to receive the challenges and log their accomplishments.  At the end of the series, the participants with the highest number of points get to bring home a full suit of Under Armour apparel and footwear.

Celebrity Siblings Paolo and Bubbles Paraiso doing the Fight Form Challenges

The main event of Leg 2 was the Fight Form challenges where a total of fifty-six representatives from various gyms throughout Metro Manila and Isabela showed their strength, endurance, agility through a battery of exercises.  The partner gyms included Ultimate Fitness, Fitness Camp, Absolute Fitness Isabela, Anytime Fitness, Safehouse and Spartacus.  Celebrity Siblings Paolo and Bubbles Paraiso also joined the challenges and demonstrated the fun intensity of the Fight Form Workout.  The participant showed their toughness and endurance with the workouts and some of the participants had to do their workouts in the cold of the rain.  This definitely gave everybody a tougher time but the rain didn’t deter the determined athletes.in Earning their Armour.  Great Job Guys!!!

The winners from Leg 2 of the Earn Your Armour: Fight Form Elite Edition are:

Ground and Pound

  • Myles Luqugan
  • Chayo Mariano
  • Katleya Ballada
  • Bryan Bustamante
  • Nash De Vivar

Sprawl and Brawl

  • Mark Julian Isass
  • Angelica Sunga
  • Paolo Paraiso
  • Lance Jimenez
  • Jocelyn Cruz

Under Armour has grown its presence in the Filipino market and they have partnered with elite Filipino athletes like Volleyball Superstar Gretchen Ho.  It has also famous athletes-celebrities like Piolo Pascual, Luis Manzano, Robi Domingo, all of them being self-confessed, long-time users of UA even before it hit the Philippine Market. Under Armour’s roster of global athletes includes the most decorated Olympian of all time, Michael Phelps, American Ballet Theatre soloist Misty Copeland, recently signed 2013 Wimbledon Champion Andy Murray, Record Breaking America skier Lindsey Vonn and 2014-2015 NBA MVP and Champion Stephen Curry.  They are also the technical partner and kit manufacture for TottenHotpsur of Barclays Premiere League.

Under Armour is exclusively distributed by Triple Pte Ltd.   Their Philippine Stores are located at Bonifacio High Street, Bonifacio Global City, Taguig City, SM Megamall Building A, Ortigas, Mandaluyong City and UP Town Center at Katipunan Avenue, Diliman, Quezon City.

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