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#UnderArmourPh launches their #EarnYourArmour Campaign

Posted by on 27. April 2015

What’s your fitness level?  #UnderArmourPH challenges you to test your mettle in various disciplines.  The campaign was launched last April 23, 2015 at Bonifacio Global City with media participants and athletes getting to try out the different challenges that’s gonna test their strength, endurance and agility.  It consist of 6 fitness challenges like sprints, burpees, and other body weight exercises. “Earn Your Armour Philippines” series will be held in Bonifacio Global City on May 17, June 22, July 28, September 8, October 20, and December 1, 2015.  Get ready and start to #EarnYourArmour #EarnIt

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Under Armour

Under Armour athletes with Adrian Chai of Triple Private LTD, Six Degrees, and Quorum

I’ve been a fan of Under Armour even before the brand was officially launched in the Philippines last year.  I also like their campaign as it pushes people to be more fitter and perform better just like each of their products that’s not only stylish in its design but it’s always performance driven. “Earn Your Armour Philippines” is scheduled from May 17 to December 1 and will consist of workout sets from various fitness domains that put a premium on Strength, Endurance, and Agility.  Under Armour Philippines formally launched the campaign on April 23 at Bonifacio High Street with a series of fun challenges for select Media and athletes as a teaser for the actual challenge legs.  The campaign is a follow through of the global Earn Your Armour initiative, calling on sporting individuals training across various countries to challenge themselves and prove they have the will of an athlete.  We got a first hand look and feel on how the fitness challenges would go on as I was part of the 4 media participants taking the Earn Your Armour Challenge.  The other 3 were Jeff Lo of Pinoyfitness.com, Jinoe Gavan of Takbo,PH and Jham Mariano of SigueCourer.com We had to do 5 sets of several variations of bur pees, slides and jumping jacks with each set having a short sprint.

We earned our armour!!!

It was a short but intense fitness challenges handled by Coach Aries Fonacier with Jeff Lo winning the set and earning a full set of Under Armour gear.  I was just happy to be part of this challenge and being able to finish all the core challenges. It was exhausting.  The fast pace had me missing my count on the number of repetitions I did as well as catching my breath.  It lasted just a few minutes but it required a lot of strength, agility and endurance. I’m glad I was able to do all challenges and I did Earn my Armour.  I’ll try it again when I’m a lot more prepared in the future legs.  The challenges simulates basic offense and defense positions in key sports like wrestling, MMA and others.

(L-R) Under Armour athlete Elle Alda, Jeff Lo of Pinoyfitness.com who won the Media Armour Chalenge, Christine Majadillas for Business Development UA SEA, and Coach Andy Leuterio

The next part was the athletes doing the same challenges we did but this time, they had to do 10 repetitions.  It was more fun watching them than actually doing it. Of course, it would be a real feather in your cap if you get to Earn Your Armour and do the challenges.  After a series of lead changes in a very competitive mode, Actor JC De Vera eventually won the challenge.

The Armour Challenge was a teaser fitness contest of Strength, Agility and Endurance. In the center, Actor / MMA Athlete JC De Vera who eventually won the competition.

Underscoring the importance of the Philippines to the brand, Adrian Chai, the Chief Marketing Officer of Triple Private Ltd., the exclusive sports and lifestyle distributor for Under Armour across Southeast Asia, gave the opening remarks. “Fitness should be the goal of every health-oriented individual. With this campaign, Under Armour seeks to empower customers to work hard for their fitness gains and to be stronger, faster, and more athletic than they ever thought possible”, said Adrian. “We are excited to see how Filipinos will rise to this challenge”, he added.

Triple Private LTD. Founder and Chief Marketing Officer Adrian Chai

The event was also graced by Under Armour athletes Elle Alda, Coaches Martin Lloyd Antonio (Hammer Program), Erwin Tagle (Ultimate Fitness), Aries Fonacier (FortRock Fitness); Coach Andy Leuterio (Alpha Training Systems); and top Age Group triathlete Doray Ellis.

Team Under Armour

The event was held in partnership with Six Degrees, the multi-brand distributor for Under Armour in the Philippines. Its newest retail partner, RUNNR, proudly displayed the flagship Gemini running shoe during the launch.

Coach Andy Leuterio and UA Athlete Elle Ada hosted the launch.

Earn Your Armour Philippines” series will be held in Bonifacio Global City on May 17, June 16, July 28, September 8, October 20, and December 1, 2015.


How to Sign up?

Whatever sport or exercise it may be, we encourage individuals to run that extra mile, lift a Personal Best, or go down with that extra burpee in order to prove their will to become better as compared to when they first started. We want to harness the quality of determination in every individual and to build a community who pushes themselves over their personal boundaries, who harness the desire to keep to their fitness resolutions despite obstacles,” said Mr. Michael Binger, Chief Executive Officer of Triple Pte Ltd.

Under Armour athletes demonstrate

The first “Earn Your Armour Philippines” will be held on Sunday, May 17.

Contestants can sign up to participate in Earn Your Armour on www.tripleready.com , a one-stop fitness and wellness online portal. The campaign uses Endomondo, a social fitness mobile app, were participants are able to track workouts on-the-go with their mobile devices.  Certified trainers from the various institutions will select winners of the campaign, taking into consideration the number of calories burned as well as the exercises the individual has done. Winners will be awarded gift vouchers or apparel from Under Armour.

  • Sign up at www.tripleready.com/earnit
  • Join the challenge by clicking Endomondo link provided by Tripleready.com
  • Submit entries on Endomondo by logging qualifying workout(s) during the challenge using the Endomondo iOS/Android app or other fitness tracking device (e.g. GPS Enabled Watch)
  • Complete stipulated workouts every week of the challenge
  • Share workouts on Facebook or Instagram with the hashtags #EarnIt, #EarnYourArmour and #UnderArmourPH
  • Follow the campaign on Facebook.com/UnderArmourSEA and on Instagram with the hashtags #EarnYourArmour and #EarnIt

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