Month’s ago, Under Armour’s first signature shoes, The Curry One, was launched. The man behind the shoes was out there scorching hoops and shooting 3s like layups. He was the most unguardable player in the NBA. With his leadership, his team went home with the best record in the NBA regular season. He is also the NBA 2014-2015 KIA NBA Most Valuable Player. Congrats Steph and continue to show your stuff in the playoffs. #UnderArmourPH #SC30MVP
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Stephen Curry’s legacy in the game is defined by an uncompromising self-belief and tireless work ethic. Time and again, he has smashed through barriers to elevate his game, and his performance this season has culminated with him receiving the 2014-15 Kia NBA Most Valuable Player Award.
“Stephen Curry is a once-in-a-generation talent and a game-changer who is driving basketball into a new era. He is truly an innovator on the court, and his impact off the court reaches new heights every year. As Stephen continues to defy expectations, nothing is more exciting than knowing we’ll be with him every step of the way as his performance partner,” said Kevin Plank, Founder and CEO, Under Armour. “
To mark this new milestone in his journey, the brand released a short film titled “Stonecutter,” narrated by NBA legend Bill Russell, which can be viewed below:
Curry’s underdog journey from overlooked son of an NBA star to becoming the league’s most “unguardable” player is well-chronicled. What the competition and fans haven’t seen is his commitment and belief in the process of getting better everyday through hard work. In the film, Russell recounts the credo of a stonecutter who hammers away at a rock, not knowing when, but believing his hammer will eventually split it open, which characterizes Curry’s path to becoming one of the game’s best. Stephen Curry’s story is one that tells us that we should just continue working on what we have to do and eventually we’ll be able to succeed. He has continued to work on his craft and evolved as a better player every year and the best is yet to come for the newly crowned NBA MVP.
In addition to the film, a special colorway of the Curry One basketball shoe will launch at UA.com and select retail locations in June, and a graphic t-shirt is available now on UA.com. The Curry One boasts of Charged Cushioning and Anafoam. This provide the most “unguardable” player with responsiveness and cushioning that his game demands. The shoes is designed to complement Stephen’s skill sets letting him be an even better basketball player on court. The charged cushioning provides system absorption impact and converts it into a responsive burst to give your first step and change of direction unmatched explosiveness. Another innovatiove feature of Curry One is its Anafoam, which is a combination of EVA foam and mesh to anatomically fit essential pressure points to support the foot during a game. This is perfect for those heartbeat-stopping and electrifying ankle breakers on the way to the hoop.
Curry, widely considered to be one of the sport’s best-ever shooters, combines world-class ball handling, uncanny court vision and elite level defense to play the game in a transformative way. Curry’s regular season accomplishments include hitting 286 three-point field goals, breaking his previous record for made three-pointers in a season, leading the league in steals and receiving the most All-Star fan votes, while helping to lead his team to a league-best 67-15 record.
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