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Under Armour Goes Girl Power with Women of Will Campaign

Posted by on 26. November 2015

Under Armour Power in Pink joins the fight against breast cancer with their Women of Will Campaign.  Girl Power is at its peak this November with Under Armour partnering with different fitness hubs to promote a fitter lifestyle as well as promote more awareness on breast cancer. 

Women of Will

Under Armour Power in Pink celebrates those who use sports, fitness and an active lifestyle in the fight against breast cancer. Under Armour will donate a minimum of $500,000 to various breast cancer centers and charities through our Power in Pink program. This year, Under Armour launched the campaign “Women of Will”, which will engage women of different shapes, ages and background to immerse themselves more into active lifestyle & fitness. Under Armour has designed whole month-long fitness activities. Initially Under Armour engaged Girls Run for breakfast group headed by Tessa Prieto and Under Armour athlete Doray Elis last October 28, as they get to try Under Armour sports bra in their fitness yoga and run. These activations shall be regularly conducted weekly together with partner gyms and women groups. November has been filled with fitness and women empowerment as the Women of Will campaign rallies to fight against breast cancer. Women GET ARMOURED through the following sessions!

  • Women of Will Wednesdays at Urban Ashram. All Wednesdays of November!
  • Total Wellness and Fitness Saturdays at Edsa Shangri-La Health Club. All Saturdays of November!
  • Exclusive Tea Fitness Party at Raffles Hotel. November 10, 2015 at 1:30pm.
  • Women’s Basketball Treat – PBA Basketball 3 on 3. November 28, 2015.
  • Fitness Day with Belle de Jour at the SM MOA Arena Music Hall. November 29, 2015.

They are armoured! Many women have attended Under Armour’s Women of Will circuit training and yoga classes last November 7, at the Edsa Shangri- La Hotel and November 8 at the Ayala Triangle. These ladies braved their way to be part of the Women of Will campaign for their stand on fitness and strength, which also serves as a support for women in battling breast cancer.

It’s a thrilling sight that a lot of women participated the event and showed their support for the campaign. Under Armour’s ambassador Emmanuelle Adda, a French-Filipina performing artist and fitness enthusiast stated “If it doesn’t involve you stepping outside, touching other people, it is pointless.” Participants spent the night practicing circuit training and yoga with Ms. Adda, as she also shared a few tips on how to step out of your comfort zone and be a Woman of Will. “Push yourself, know yourself, routine is your enemy and set a higher mark to grow. Do not compare yourself to a magazine, be true to what you are!” says Emmanuelle Adda in an interview.

Under Armour made partnerships with strategic gyms and health clubs for the month-long celebration. Being Under Armour’s health club partner, Edsa Shangri-La Hotel made the event even more relaxing through their crew’s assistance and service to the yogis. “It aligns very much to how we position the Club for our female members and guests. Our goal is to actively promote a lifestyle that is anchored on fitness and wellness. It’s all about celebrating a woman’s strength and watching each of them reach and even surpass their own potential – and this is exactly what Women of Will is all about.” A statement from Edsa Shangri-La’s Health Club Manager, Renessa Santos regarding their partnership with Under Armour.

Neither heat nor sunlight was able to stop yogis from participating the Sunday yoga class at the Ayala Triangle, a benefit event of Urban Ashram Yoga. As the class progressed, more people came to register and the event ended with 200 attendees. Under Armour collectibles were given away, with a raffle draw from sponsors care of Urban Ashram.  A group activity was also held, where the attendees were able to interact with other yogis, to share the goodness of being fit while having fun. The yogis all rushed to have their photos taken at the photo booth, and have their yoga poses shared on Facebook and Instagram, which made the event truly worth remembering.

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