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Calamity Season Underscores Need for Readiness

Posted by on 28. November 2012

 

Caricature by Mike Famaranglas

I had this caricature featured on my blog post, “Tag Ulan sa Pinas” which highlighted how Filipinos can be resilient amidst all the calamities.  It is also at this time that the attributes of helping each other out is prominent.  While we ca can indeed take a beating and still manage to think positively, the key is that we are prepared for any eventuality.  Disaster preparedness can save lives so here’s a featured release from Eveready Philippines on being ‘eveready’ when Calamity Season strikes.

Featured Release from Eveready Philippines

The height of the wet season in the country isn’t getting much help from the spate of other natural disasters like earthquakes and a string of typhoons. While such upheavals may be considered normal because of our orientation along the so-called Pacific Ring of Fire, there’s the even larger context of climate change whose impacts are felt all the way around the world.

Climate change or global warming has become evident in recent years as regions experience extreme climates, from warm seasons hitting record-high temperatures to wet seasons exhibiting massive precipitation. This is precisely the reason why organizations from both the public and private sectors call for extra vigilance.

As an advocate of safety and awareness, Eveready Philippines is taking an active stance in educating the public about being always ready when disaster strikes. “Now that we are at the height of what we can rightfully call ‘typhoon season’, Filipinos are again reminded to ensure that their family is always ready,” says Energizer representative Johanna V. Emata “This, of course, starts with awareness of certain situations and proper knowledge of which equipment and supplies are needed to be ready for any type of calamity.”

 

Keep up with the latest

The first thing to do at the onset of any calamity is to keep watch over the situation regardless of whether you are located near disaster-prone areas or not. This means keeping constantly updated with breaking news about the progress of the storm and related developments over television or radio.

It also helps to be oriented on PAGASA’s Public Storm Warning Signals (PSWS) as well as their recently released color-coded rainfall advisory, which would help people be ready for any possible situations. While PSWS corresponds to increasing storm intensity from PSWS#1 to PSWS#4, the rainfall advisory tracks the level of rainfall that determines rising water levels.

Code Yellow means heavy rain that will deposit about 7.5 to 15mm of water—a situation that requires constant monitoring of the weather condition because of the possibility of flooding. Code Orange, on the other hand, means intense rain that will deposit about 15 to 30mm of water. This code requires people to be alert for possible evacuation due to threat of floods. Code Red, like any other red-alert status, means danger. With more that 30mm of rainfall, low-lying areas are to expect serious flooding that would require residents to immediately evacuate.

Knowing these facts offer foresight and provide a chance to be always ready for possible disaster. Being ready means having ample time to strategize on which areas to avoid, how to safeguard property, or, at worst, evacuate the premises.

 

Basic Needs

If you and your family do get caught in a situation that leaves little or no margin for error, it helps to be prepared and armed with the right equipment and supplies. “Faced with an emergency disaster situation, what you have inside your home, or ultimately inside your bag, may spell the difference between life and death,” says Emata. “Being prepared with the right tools will definitely ensure you and your family’s survival.”

Securing the basic necessities of food, shelter, and clothing is of utmost importance. Making sure that the household is secure and waterways are free of debris are essential, as is stocking up on provision like bottled water and food that have a long shelf life.

An emergency kit that includes a multitool knife, First Aid materials, transistor radios, and flashlights should be accessible at all times. Cell phones should be charged in case of power interruption and emergency numbers must be on hand.

 

Help is on the way

It’s also important to stock up on long-lasting batteries. Aside from powering radios for information and flashlights for navigating through the dark, a good set of batteries powers signaling devices that can spell the difference between getting rescued and being left behind.

Eveready, the country’s leading battery brand, took the initiative to equip emergency response units like the Philippine Red Cross and the National Disaster Risk Reduction and Management Council with hands-free Energizer Headlights and Batteries needed to conduct rescue and relief operations.

Through partner organizations GMA Kapuso Foundation and ABS-CBN Foundation’s Sagip Kapamilya, Eveready also provided emergency lights and battery energy to families affected by massive flooding during the recent southwest monsoon (habagat) rains in most of Metro Manila and  large parts of Luzon.

As a brand that has empowered Filipino lives for decades, Eveready reiterates the importance of being vigilant and ready at all times. “Given that our country is very much prone to natural calamities, we should all take time to prepare and invest on the safety of our families and homes,” says Emata. “It is a small price to pay considering the value of the things and the lives that you can save.”

 

Contact Persons:

 

Air B.Urquiola     Faye D. Marcelino

Business Unit Director PR Consultant

Telefax: 725-0237 Telefax: 725-0237

Telephone: 470-8535 Telephone: 470-8525

Cel: 09178328572 Cel: 0933-1598929/0906-5839863

        0922-8599216 E-mail: fdmarcelino@teamprcinc.com

E-mail: raburquiola@teamprcinc.com fdmarcelinoprc@yahoo.com

                   airquiola@yahoo.com                                    

 

Alvin A. Marayan

Media Relations Officer

Telefax: 725-0237

Telephone: 470-8535

Cel: 0927-5116385

        0922-8599213

E-mail: alvin_marayan@teamprcinc.com

            alvin_marayanprc@yahoo.com

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