Amihan 50 Trail Weekend

At times injured, at support mode or on the events side, I’m just glad to be back on the trails at race mode.  Amihan 50 10K route felt very familiar and new at the same time.  It had a mix of my usual home trail and a surprise in the newly re-established white trails.

Hoka Shakeout Session

Walker and Moderate Wave

In an effort to create a better racing experience, Amihan 50 Trail Ultra didn’t just focus on the main event but added some side events for the runners powered by Hoka One One.  The race weekend started with the Hoka Shakeout Session by by Trail Academy last December 1, 2018   Hoka Shakeout Session follows the format of their previous Hoka Trail 101, Brooks Trails 102 and Hoka Trail 201 with a short talk and an intimate run with trail pit stops in between to highlight key learning.

I opened the Hoka Shakeout Sessions, in behalf of Pinoy Trails with a brief history of Trail Academy, which is a partnership of Pinoy Trails, Active Pinas and Team Malaya.  The main speaker of the event was consistent podium finisher and Hoka Ambassador Noy Gentoleo who discussed on race planning, racing mistakes and road to ultra.  Champion Runners Cherryl Navarro and Zha Malana of Team Amihan also gave their inputs on their race preparation while Avhic Gado shared her insights on her common racing mistakes.

Hoka Torrent in Action

After the short talk, the runners went on to the forest bathing trails of Camp John Hay with Noy and Cheryl leading the fast pace, Stephen and Mariel leading the moderate pace while I handled the walkers wave with Avhic and Reyn.  It was a short and sweet out and back run heading to the embassy area and back to the venue for the raffle.

My Favorite Spot on the Trail

Up next was the Hoka Downhill Challenge, which was a winner take all 6-7K pure adrenaline-pumping downhill run won by Elmer Retolado.  Both events were offered free to the runners by Hoka One One, Amihan and Trail Academy.

Amihan 50 Trail Run

10K + 2K of Forest adventure

The main event, at least for me, was the 10K distance.  The rest had a more awesome adventure with the 50K and 25K distance for the day.  Having been part of previous recon, I can say that this is a really challenging high-altitude race that gets really hot especially in  the Itogon section of the race.  I’ve been mostly injured for most of October and November and been handling events the past few months so running 10K this time felt like being a newbie once again.

The race started at 6 am at the Bell Ampitheater, which is among Baguio’s Historic attractions.  We used to play here as kids since it was just adjacent to Scout Hill, where most of the attractions back then when Camp John Hay was still a US military base. The route was simple using the forest bathing trail entrance near scout hill heading to embassy, tree top area before heading to the lower part of the yellow trails before crossing to the eco trail and white trail on the way back.

The Race

Photo by Hansen Buasen

I started at a relaxed pace as I felt rusty. I just wanted to properly break in my legs to avoid the usual shin splints.  The yellow trail is a familiar playground so I knew when to push and pull.  The trails are mostly rolling with not much long ascent.  I would run on the descent and flats and walk on the short climbs.  I would limit my runs to one minute stretches as I was slowly accustoming my legs to the usual pounding of a run.

Met Mariel approaching the turning point.

The first 3 kilometers felt routine except for the 1 kilometer stretch of jungle trails heading to the turning point heading into the 5th kilometer.  I just went on a consistent pace heading to the u-turn and added some runs on the way back before heading for the steep descent to the lower part of the yellow trails on the 6th kilometer.  The lower part was rolling terrain of about 3-4 kilomters except for the climb back to the main road before crossing to the eco-trail side of the trail.

Finish! – Photo by Hansen Buasen

The game plan changed upon reaching the White Trail, which was a newly restored trail.  It was a jungle trail with single tracks, technical terrains and forever climbs that had me huffing and puffing along the way.  It was more than 2K stretch of unfamiliar trails that was passable but was not as established as the other trails.  It was survival mode at this point with just me moving on pure instinct and just wishing to finally hit paved roads again.  I was about ready to cramp upon reaching the Gazebo and thank God, there was a water supply.  It was then routine road and stairs heading to the finish line for the finish. The Bell Ampitheater is definitely among the more scenic and historic finish lines.  It was more than 12K for a 10K race but no complains here, these legs should start getting used to the grounding and pounding of a trail race.

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Electric Studio Joins the Smile Train with Rides for Smile Challenge

One full session was a full body workout with the cycling part providing the cardio and the movements and weights providing the core and strengthening part of the work out.  You not only get a fit body with Electric Studio, but you also get to bring Smile to kids with cleft with the Smile Train’s Ride for Smile Challenge.

Ride for Smiles Challenge

Ride for Smile with our Instructor Cathy

I’ve joined the Smile Train and joined my first ever Electric Studio cycling class.  I got to say, this sure beats the usual way we do cardio workouts as it also doubles as a core and strengthening workout in just about 45 minutes.  It was packed with music and a really interactive and intimate session with our Instructor Cathy.  You can also get the lively and complete workout while also contributing to a special cause.

Smile Train Philippines, the world’s leading cleft charity, has partnered once again with Electric Studio, the first and largest boutique indoor cycling studio in the country, to help raise awareness and funds for children with clefts in the Philippines through the Ride For Smiles Challenge.

The Ride for Smiles Challenge is a 30-day fitness challenge,  where Electric Studio riders commit to complete 10, 15 or 20 rides, with all classes counting toward a donation by Electric Studio to Smile Train Philippines. The rides can be taken in any of Electric Studio’s three locations in Bonifacio Global City, Makati, and Ortigas.

Every Drop of Sweat Contributes to a Smile

“Our goal is to not only let our riders feel good about conquering their fitness goals, but also to turn their sweat equity into directly raising funds for children with clefts,” shares Kristina Sy, Electric Studio Co-Founder and CEO. ”We believe in the strength and kindness of our community and we want our riders to do what they love with the knowledge that every pedal stroke is directly helping a child in need. We wanted to create a platform for everyone to come together – our riders and instructors, and give back to the community.”

Electric Studio’s fitness family share a “we can do this together” spirit where no one is left behind. “At Electric, it is not about competition, it is about riding together as one family. Our riders share our belief of not calorie counting or looking a certain way. Our focus is on feeling great by taking care of ourselves while surrounded by a supportive community,” said Ms. Sy.

Electric Studio

Electric Studio’s rides are led by inspirational instructors who craft unique curated playlists to get riders in the right rhythm and state of mind. This music takes riders through an inspirational journey, so that the experience at Electric Studio goes beyond strengthening ones’ body, and switches everything on — the body, mind and spirit. In this way, the goal of helping children with clefts provides an inspiration to the riders as they go through the challenge.

“Smile Train is grateful for businesses like Electric Studio, that empower their clients to make a difference,” said Kimmy Coseteng-Flaviano, Smile Train Area Director for South East Asia. “We look forward to our second year of partnership as we encourage more riders to be a part of the Electric Studio family to bring about change not only for themselves but also for the children who will soon have their forever smiles.”

Ride for Smiles Challenge runs from now through December 12. The first-timer package costs P1,500 for 5 rides, which expires in 30 days. This year, 350 rides will be dedicated to Smile Train Philippines. On top of the donation by Electric Studio, sponsors have committed to providing free rides and gifts for the dedication and support of the riders.

For more information about Electric Studio and the Ride for Smile Challenge, check out For more information about Smile Train’s global efforts and to make a donation, please visit Follow Smile Train Philippines on Twitter and Instagram @SmileTrainPh, and like us on Facebook at @SmileTrainPhilippines.

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Striegl Launched Active Lifestyle Summit

Mr. Allan Majadillas-1OKM-COO, MMA Fighter Mark Mugen Striegl, Krisia Tan Chic n Honey- General Manager, and Ms.Christine Majadillas-1OKM Managing Director

It was a packed day for fitness enthusiasts as Mark Streigl led a pack of athletes and fitness advocates for the first ever Active Lifestyle Summit last November 17, 2018 at the Marquee Tent at Edsa Shangri-La.

Active Lifestyle Summit

Mr. Allan Majadillas-1OKM-COO, Ms.Christine Majadillas-1OKM Managing Director with TEAM One of A Kind Marketing, Participants, Ms.Elle Adda

November 17, 2018 – Global MMA Superstar Mark Striegl led a roster of athletes and fitness influencers for the first ever Active Lifestyle Summit. The Summit aims to promote a fitter lifestyle by creating awareness on different modes of fitness, health and wellness activity.
One of A Kind Marketing have lined up several speakers and fitness advocates for the event. The event also supported several advocacies of Mark Striegl, World Jiu-Jitsu Champion Meggie Ochoa and Fitness Ambassador Emmanuelle “Elle” Adda.

Participants enjoying their session with SANCTBAND

Fitness Enthusiasts got to enjoy a day packed with health and fitness events at Edsa Shangrila Marquee Tent for the Active Lifestyle Summit brought to you by One of A Kind Marketing with Edsa Shangri-la Manila, Sanctband, Chic N Honey, Lightwater, Vitamin Boost, Toby’s District Imus and UNILAB Active Health as event partners with Hyper and Cignal TV as Media Partner.
Dr. Ben Valdecanas kicked off the Active Lifestyle Summit with a talk on Sports Medicine and Wellness. Goddess from Mindful Movement gave the participants a round of Pilates powered by Sanctband Resistance Band, which can be an all-around fitness tool.  Allan Enriquez then gave a talk on identifying pain points as well as explaining the benefits of IASTM Blading Therapy.

Mark Mugen Striegl in 4-minute Fitstrong Core Workout

World Jiu-Jitsu Champion Meggie Ochoa shared her advocacy, Fight to Protect, which is a movement to promote awareness on child sexual violence.  Meggie also demonstrated several practical self-defense techniques to the participants.  Global MMA Superstar Mark Striegl shared his fitness regimen and how he manages his weight before and after his fights.  Mark also gave the participant a 4-minute Fitstrong Core Workout, which is part of his 28 Days Fitstrong Challenge.  Elle Adda shared her Post Workout Recovery regimen to the participants. Elle also promoted her own advocacy, Pinoy It Forward, which is a movement rallying Filipinos from all over the world to build sustainable communities throughout the Philippines.

Elle Adda Post Workout Recovery regimen

Tin Majadillas of One of A Kind Marketing capped the event by acknowledging the partners, media and participants who supported One of A Kind Marketing campaigns and events. The event is also in celebration of the 5th year of One of A Marketing. The next Active Lifestyle Summit would be on April 2019.
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Incoming: New Balance Run On Philippines 2019

New Balance Power Run On Philippines is back!  Run 8K, 16K and the classic New Balance Power Run Distance of 25K on February 3, 2019 at the Parade Grounds, Clark Freeport Zone, Pampanga.

New Balance Run On Philippines 2019

Run in the clean streets of Clark Freeport Zone in the classic New Balance Runs.  NB Run On and New Balance Power Run gives runners a fresh scenery for their run this February 3, 2019.  Runners get to try out a newbie friendly 8K and 16K distance for NB Run On and get their mettle tested with the Power Run.

Expect it to be a great day to run as you enjoy the scenes of Clark along while you conquer your respective distances. Here’s another good news for Metro Manila Runners, Shuttle ride will be provided.  Register Now.

Race Details

Date and Venue:

  • Date: February 3, 2019
  • Venue: Parade Ground, Clark Freeport Zone, Pampanga

Fees and Inclusions

  • Race Categories: Run On 8K, Run On 16K and Power Run 25K
  • Runner’s Entitlement:
    • NB Dry Tee, Race Bib, New Balance Discount Voucher, Loot bag and Finisher’s Medal (for Power Run 25K finisher’s only)
    • Shuttle ride will be provided to Metro Manila runners.
  • Registration Fees*
    • Early Bird Online Registration: November 7, 2018-December 5, 2018
      • Run On 8k- P800.00
      • Run On 16k- P1,000.00
      • Power Run 25k- P1,100.00
    • Regular Online and In-Store Registration: December 6, 2018-January 15, 2019
      • Run On 8k- P950.00
      • Run On 16k- P1,150.00
      • Power Run 25k- P1,250.00


  • Online:
  • In store:
    • New Balance Marquee Mall Pampanga (November 12, 2018 to January 15, 2019)
    • Cycles and Brew, Clark Freeport Zone (November 12, 2018 to January 15, 2019)
    • New Balance Glorietta (December 6, 2018 to January 15, 2019)
    • New Balance Trinoma (December 6, 2018 to January 15, 2019)
    • Second Wind Running Store-Ayala Malls, The 30th (December 6, 2018 to January 15, 2019)
    • Crossfit Cabalen, City of San Fernando, Pampanga (December 6, 2018 to January 15, 2019)
    • All Sports Bataan, Vista Mall, Balanga City, Bataan (December 6, 2018 to January 15, 2019)
  • Race Kit Collection:
    • January 26 & 27 2:00-8:00 PM
      • New Balance Trinoma
      • New Balance Glorietta
      • Second Wind Running Store (Ayala Malls The 30th)
    • January 26 2:00-8:00 PM
      • All Sports Vista Mall Bataan
    • January 30-31 2:00-8:00 PM
      • New Balance Marquee Mall
    • February 2 2:00-8:00 PM
      • Cycles and Brew, Clark

Race Update:

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#TaleOfTheTrail Breaking Down Amihan 50 Trail Ultra Route

Ave Maria

Amihan 50 Trail Ultra is definitely a tough race but it’s also among the more rewarding and memorable ones.  It’s racing on unli mode with climbs, descents and scenic attraction that’s both satisfying and fulfilling.  #TaleOfTheTrail breaks down the route the 50K route for the race.  


Amihan 50 Trail Ultra is a mix of the nostalgic trails of Camp John Hay and the scenic trails of Itogon.  It’s a high-altitude race and does require a fair amount of preparation, a lot of will-power and planning.  Be sure to be equipped with the right gear and good thing some inclusions are already part of the package. Let’s try to break down to have a better understanding of what’s in store for you on race day.

There are 3 main segments of the race.

  1. Camp John Hay
  2. Camp John Hay to Tailings Dam
  3. Tailings Dam to Ave Maria and Kotkot Saddle

Camp John Hay

Camp John Hay Trails

Camp John Hay brings in a lot of nostalgia with the historic trails and it’s gonna be your feel good warm up on race day.  These are up and down moderate rolling terrains that’s both run-able and scenic.  Enjoy the pine-rich surroundings with the cool Baguio weather.  It’s about 10 kilometers so might as well make the most of this trails to save on time on race day.  It’s the fun part of the race with defined trails and moderate elevation.  With the 10 kilometer loop, expect to see new section of the Camp John Hay trails.   This is practically my regular playground every time I’m in the city of Pines.

Camp John Hay to Tailings Dam

Brooks Trail 102 overlooking Itogonia’s trails

After a run around, Camp John Hay the trails slowly shifts to Itogon’s trails.  From the moderate climbs and descents, the trails shifts to lightning fast descents.  These descents can be quick and fast for the daredevils and quite a challenge to less experienced trail runners as some stretches can be steep and some can be technical.  It can also drastically change when it rains. When wet, it can be also be slippery.  The trail leads you to Happy Hollow and eventually to Itogon.


These are purely descents but once you’ve hit Itogon town proper and enter the premises of Benguet Corp.  The trail in Benguet Corp trails is a mix of rocky surfaces and mud paths and eventually shifts to a long climb heading to Tailings Dam.   Take note that the long descents from Camp John Hay to Itogon would end up to be the tougher and longer part of the climb on the way back with about 9-10 kilometers of ascent with about 700-800 meters of elevation.


Tailings Dam to Ave Maria and Kotkot Saddle

Tailings Dam

The 3rd section of the route would start at Tailings Dam.  This stretch would be the tougher part of the race.  Also, expect to have a lot of sunshine on this stretch.  It starts with a full kilometer climb along mountain trails heading to the upper part of the mountain.  It traverses over a largely forested area over the next two and a half kilometers including a really steep and technical descent along switchback trails heading to the hanging bridge. The route also gives you a mix of forested views and a lot of overlooking views of Itogon. Take note of these descent as it would be among the more challenging part on your way back. It’s about 250 meters of elevation gain.

Lost in the woods

After the hanging bridge, the ascent to Ave Maria starts.  The ascents are moderate but it’s about 4 kilometers of pure climbs in a mix of dirt, rocky and paved trails with about 400 meters of elevation gain.  It helps to go with a shoe with a good grip and strong traction and a reliable gaiters like Amihan to avoid foreign debris on your shoes.  It felt like forever when we were on the ascent.  There’s also a natural potable water source a few kilometers to Ave Maria. This would be the perfect spot to cool down or refill water since it can get hot once you’re on the ridges.  The route were partly covered by trees though there were sections that were open and it was a really hot morning on our trek.  The open areas also rewarded us with scenic views.  This part was mentally challenging with the ascents seeming like forever.

Ave Maria

After forever and a day, we’ve finally reached Ave Maria and the view was worth it.  You can see Itogon’s mountain range. This would also be the last aid station before the turning point.  From Ave Maria, the route continues over a kilometer heading to the saddle area of Mount Kotkot.  This was pure scenic delight as we were moving along long ridges with overlooking views of mountains from all angles.

Scenic overload

It was scenic overload though since it was an open trail, it was really hot.  There were some winds in between. There are cows also along the route but just be friendly with them so they won’t be aggressive.  The long trails finally brings you to the turning point, which is the saddle area of Mount Kotkot.  The race is a whole large photography canvass, take lots of photos and memories along the route.

That’s the u-turn slot.

That’s just half the race and the road back is not a walk in the park so here are some areas where you need to keep that mental strength heading back.

  • The switchback climb after the hanging bridge after descending Ave Maria
  • The long climb back to Camp John Hay from Itogon

Mt Kotkot’s Saddle Area

Amihan 50 Trail Ultra would definitely be a tough race but it really helps to go over the elevation profile to keep you mentally ready for the tough part.  The race route also avoids the calamity-stricken parts of Itogon.

If you want to experience the Amihan 50 challenge, here’s the link:

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Oakley Unleashes The Future of Cycling With Their ARO Series

Oakley not only gives you an edge with their High Definition Optics, it also keeps you safe with their 100% UV Protection and unrivaled impact protection.  Oakley takes the next step in protecting cyclists with their ARO line of helmets and their latest eyewear in the Flight Jacket and the Field Jacket.


Oakley has been my go-to brand in most of activities from running on the road or trails, hiking scenic peaks, cycling, ticking off that bucket list travel location and my everyday life.  It’s fashion and functionality in one.  It was not a hard sell for me that when I started my very first business venture that it was to distribute Oakley Products at Maximus Athletes Shop Cafe, Sparta Complex, 126 Pioneer Avenue, Mandaluyong City a few years ago. In that time, I also got to know more about their other product lines that I also got to patronize.  Oakley takes a step up once again with the introduction of their product line.

Cycling is much Safer with Oakley

While cycling can be fun and exhilarating, it can also be technical and precise, which makes the High Definition Optics an edge on the road.  The risk are also there and that’s where Oakley’s unrivaled Impact and 100% UV Protection comes in.  Take that same concept into a whole line of cycling product that Oakley is introducing.

Hello Aro Series

Oakley saves you all the hassles when it comes to finding the right fit, lacking eyewear compartment or it get too enclosed.  They got you covered with the ARO Series of Cycling helmets that’s both Aero and addresses all the usual cycling complaints.

“Oakley has always been known for its innovation. This year, we’re very excited to announce that we are introducing the ARO series to the cycling community! Three different helmets that address different issues about headgears like space, fit, and eyewear integration.” said Oakley Philippines (Meera Enterprises, Inc.) Marketing Manager, Louren Lacanlale.

Oakley has always involved athletes in product development allowing them to design products geared towards function. Focusing on different purposes, Oakley launches the ARO Series mainly the ARO3, ARO5, and ARO7.

Housed in lightweight polycarbonate shell, these road racing helmets, are more than just protective gear! Safety being the cutting edge of these helmets, each one is equipped with MIPS Brain Protection System: a low friction layer separating the shell and the lining devised to reduce rotational motion on angled impact, providing the rider with superior protection. Each helmet is also lined with EPS Protective Foam that absorbs impact and road vibrations.

Oakley also threw in the BOA® FS1-1 System. A 360-degree fit system wherein a dial tensions the TX1 lace: soft, flexible, and thin lace that lies flat inside the helmet for a more snug and custom fit with less pressure on your temples.  It also makes it easier to use shades as it doesn’t compete with space.

Of course, when you ride, you sweat. And there’s always odor when sweat is concerned. The ARO Helmets are set with X-STATIC® Brow Pad that draws off liquid and inhibits bacterial growth keeping you odor-free.

The ARO3 and ARO5 are decked out with an eyewear dock so you can stow your glasses and easily accessed when needed. Both models are also compatible with Oakley’s line of eyewear. On the other hand, the ARO7 includes two visors that you can swap out between Prizm™ Road and clear lens. These are guided with magnetic attachments that keep the visors in place.

Each helmet is geared towards different riding profiles:


The ARO3 is all about ventilation and cooling. It’s made for riders in for challenging climbs under the blazing heat! it is built with augmented ventilation system that ensures you keep your cool as you ride. Armed with large and long vents that lets air flow as you speed through while also making it possible for heat to disperse from your head when going slow. The ARO3 is available in 3 sizes and 7 colors.


The ARO5 is tuned for speed and more designed for sprint finishers. Compared to the ARO3, it has less vents and a condensed tail for a more aerodynamic model. The ARO5 is also available in 3 sizes and 7 colors.

The ARO7

Versus the ARO3 and ARO5, the ARO7 is crafted for aerodynamics and took inspiration from racecar forms. It has way less vents for cooling. This is your helmet of choice if you are a time trialist or a triathlete. Designed with a short-tail so you can move your head freely without too much aero drawback. As a time trialist, every second counts. With this in mind, the ARO7 uses a Fidlock Magnetic Strap Buckle Closure like Oakley’s snow helmets: a magnetic buckle that locks from any angle and releases in one direction for a quicker helmet fitting. You can get the ARO7 in matte black and white.

NEW Eyewear

The Flight and Field Jacket

“Oakley continues to up the game! With its entry in the Cycling Helmet Industry, we’re all excited to see how it changes and improves riders’ experience! This time we’ve got everyone covered from helmets, eyewear, kits, and accessories!”, Louren Lacanlale added.

The Flight Jacket and the Field Jacket are Oakley’s two new additions in a wide array of optic technology. Available in 7 colors and in Prizm™, Prizm™ Polarized, and Photochromic lenses, these aerodynamic designed frames are your eyewears of choice for for running, cycling, and more. The Flight Jacket has a Brow-Less Design while the Field Jacket sports a Raised Brow Line for maximized upper field of view. Both boast Advancer™ nosebridge that positions the frames forward by 7mm opening airflow for less fogging and overheating. They’re equipped with Interchangeable temple lengths that ensures helmet compatibility. No-slip Unobtainium® nosepads and earsocks as well as the Three-Point Fit hold the shades in place and ensure accurate optical alignment.

Flight Jacket

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HOKA ONE ONE Introduces Updates and New Models for Fall ‘19

 The Clifton goes on its 6th edition, Evo Mafate gets version 2 and Rincon is coming to town. That’s just among the things to look forward to for Hoka One One Fall 2019 collection as HOKA fine-tunes franchise and high-performance models while introducing a new lightweight favorite, as well as a new system of footwear categories that will allow users to easily identify the purpose of different HOKA models

Hoka One One Fall 2019


HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), unveils its Fall ’19 line, which fine-tunes favorite models and introduces exciting new ones. It includes a new edition of the best-selling Clifton franchise, an upper update to the race-ready Evo Mafate, and a brand-new, lightweight, highly-cushioned model that will appeal to everyone from serious racers to those running their first 5K.

Clifton 6

Fans and critics of the early Clifton models alike will have reason to celebrate the latest iteration of this highly-cushioned, lightweight cornerstone of the HOKA lineup.

A fine-tuning of the model that has long appealed to serious racers, everyday runners and beginners for its signature HOKA cushion and ride – alongside its surprisingly low weight – the Clifton 6 features a deconstructed upper with fewer overlays and embroidery reinforcement to minimize weight while retaining structural support.

The Clifton 6 will return to a softer, plusher midsole cushion reminiscent of early Clifton models, while sporting an upper that cuts down on weight and improves on the fit and durability of its predecessors. It’s not your father’s Clifton – it’s better. MSRP $130.


Our lightest trainer – while retaining signature HOKA cushion and ride characteristics – is the all-new Rincon, a race-ready, well-cushioned trainer at one of our lowest price points to date.

With a new early-stage Metarocker positioning designed for an efficient forward roll-off, and an upper stripped of excess material, the Rincon will be one of our lightest shoes – at near 7.5 ounces for men’s size 9 – yet its well-cushioned platform makes this shoe capable of handling big miles and long days on your feet.

With its outstanding weight-to-cushion ratio, the Rincon will appeal to serious racers and beginning runners alike. MSRP $115.

Evo Mafate 2

The race-ready iteration of our max-cushioned trail shoe receives a slight upper update for Fall ’19. It retains the Kevlar-infused Matryx® upper for maximum durability on trails with minimal weight; meanwhile, a redesigned toe cap provides further protection, and a lycra toe vamp improves the flexibility and fit of the toebox.

The midsole and outsole remain the same as the first Evo Mafate, including aggressive lugs and a Vibram® Megagrip outsole for maximum traction on the most challenging terrain the trails have to offer. MSRP $170.


New Categories

HOKA introduces a new series of categories to better classify our expanding lineup of footwear. As more HOKA models are released, these new categories will help staff and consumers alike more easily identify which shoe is the best fit for any given task.

  • GLIDE focuses on delivering a plush, smooth ride and includes the bulk of core HOKA training shoes. It is divided into the subcategories “Neutral” (e.g. the Clifton and Bondi franchises, as well as the Rincon), “Stability” (Arahi and Gaviota), and “Ora” (for all recovery products).
  • FLY remains the responsive, up-tempo category; these models are known for their versatility and aesthetic as for their running and fitness utility. The subcategory “FlyRun” includes the Elevon, Mach and Cavu franchises, while “FlyFit” consists of the Hupana franchise, Tivra and Akasa.
  • SKY includes all off-road selections, including “ATR” (e.g. the Challenger and Stinson ATR franchises), “Trail” (including trail-running models like the Speedgoat and Mafate franchises and Torrent) and “Hike” (Kaha, Arkali and Toa).
  • RACE includes our lightwest-weight performance-oriented models in both the “Trail” and “Tarmac” categories for off-road and road racing, respectively.


HOKA ONE ONE® is the fastest growing premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit or follow @hokaoneone #hokaoneone.

Source: PR from Hoka One One

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Specialized Elite Store in Now Open at SM by The Bay.


Bike… Bike… Bike… and a lot more of it.  Mall of Asia just added a new reason for cyclist to flock Mall of Asia Cycling Grounds. Specialized Philippines opened its Elite Store at SM By the Bay and it comes with the latest and top of the line bikes in the world.

Specialized Elite Store

Gruppo Innovare Sales Directors – Miguel Abellada and Ritchie Santayana, Specialized Asia Managing Director Hideki Mochizuki, Gruppo Innovare Managing Director JL Gavino and Specialized Asia Hub Commercial Director Gino Abano lead the crowd in a chant to open up Specialized Elite Store in SM By the Bay. – Photo by KC Cruz

Specialized Asia Managing Director Hideki Mochizuki led the a strong chant for the Gruppo Innovare team and with that comes the opening of Specialized Elite Store.   Specialized Philippines, in partnership with Gruppo Innovare Corporation, the authorized and appointed distributor of Specialized Bicycle Components in the Philippines, officially opened the newest Specialized Elite Store on Wednesday, October 17 at the SM by the Bay, Mall of Asia in Pasay City.

Present during the event were the Gruppo Innovare team headed by its Managing Director, Mr. JL Gavino and Sales Director, Mr. Ritchie Santayana, Mr. Gino Abano, Commercial Director of Specialized SESA was also there to grace the event.

“We are proud to be opening the first Specialized Elite Store here at the SM by the Bay, a perfect location as it is a biker’s haven especially in the morning. As Specialized has striven to make the best bikes for riders since 1974, the Philippine riding community can expect the best one-stop bike shop experience the moment they walk in our store.”, said Mr. Santayana.

New Store, New Bikes


During the opening, Mr. Abano presented highlights of various Specialized bike products such as the Venge, the fastest road bike, and the Tarmac, the lightest race bike ever made by the brand.


For those who love off-road riding, the store also has the Stumpjumper, the brand’s most versatile trail bike, and the Turbo Levo and Kenevo, a pair of e-mountain bikes built to give riders the power to ride more trails.

The New Shiv

The highlight of the day was the special preview of the all-new 2019 Shiv Disc. Guests were given a sneak peek on an actual setup of this limited-edition triathlon specific bike, which promises unprecedented aero design, storage for fuel and hydration to last the whole race, and the most flexible fit. It is the most complete triathlon bike ever made.

“We are very fortunate to be able to present to everyone here today an actual set-up of the all-new 2019 Shiv Disc. This complete tri bike will be available globally as a limited edition product and reservations can be placed until October 31, 2018.”, shared Mr. Abano.

Specialized Experience

The Specialized Elite Store offers worry-free purchases, and a complete “Specialized experience” through the store’s full scope of services: providing expert advice in choosing the best bike, experiencing the bikes first-hand through their bike test program, bike servicing by trained staff, and the Retül Match and Vantage system, the most technically advanced bike fitting and product matching technology available in the market.

The Specialized Elite Store in SM by the Bay is the first of three Specialized concept stores to open, with Pasig and Maginhawa St. in Quezon City completing the new stores for 2018. All three are known to be bike-friendly areas in the metropolis, and more stores are promised to come throughout the country over the next few years.

For further information, about Specialized in the Philippines, visit or like and follow Specialized Philippines on Facebook at

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Specialized to Open Concept Store in Mall of Asia

SM Mall of Asia has been a haven for bikers and they get another reason to flock SM Mall of Asia. Specialzed opens its Concept Store on October 17, 2018 at SM By the Bay.  Get treated with a fresh set of bikes and the upgraded models of your favorite models when the store opens.



Specialized – a bicycle brand made for riders, by riders – gears up for its store’s grand opening on Oct. 17 at the SM by the Bay at the Mall of Asia Complex in Pasay City.

Considered to be a biker’s haven especially in the morning, SM by the Bay is the perfect location for the first of three Specialized concept stores to open, with Pasig and Maginhawa St. in Quezon City completing the new stores for 2018.

 “We want to serve the riders where they are, and at the same time make it convenient for them to get that one-stop bike shop experience,” says Ritchie Santayana, Customer Development Director of Gruppo Innovare Corporation, referring to the choice of locations for the three stores. All three are known to be bike-friendly areas in the metropolis, and more stores are promised to come throughout the country over the next few years.

Since 1974, the brand has striven to make the best bikes for riders. The store is set to offer a comprehensive range of technically advanced products, such as:

  • The Stumpjumper, the brand’s most versatile trail bike,
  • the Turbo Levo and Kenevo, a pair of e-mountain bikes built to give riders the power to ride more trails,
  • the Venge, the fastest road bike, and
  • the Tarmac, the lightest race bike ever made by the brand.

The 2019 Shiv

The 2019 Shiv Disc, is also set to take center stage during opening day. The all-new triathlon specific bike promises unprecedented aero design, storage for fuel and hydration to last the whole race, and the most flexible fit. It is the most complete triathlon bike ever made.

Riders can expect easy and worry-free purchases, and a complete “Specialized experience” through the store’s full scope of services: providing expert advice in choosing the best bike, experiencing the bikes firsthand through their bike test program, bike servicing by trained staff, and the Retül Match and Vantage system, the most technically advanced bike fitting and product matching technology available in the market.

Fabulous prizes will also be raffled off while Specialized will give a 10 percent discount on all items on its launch day

Gruppo Innovare Corporation is the authorized and appointed distributor of Specialized Bicycle Components in the Philippines.

For further information, about Specialized in the Philippines, visit or like and follow Specialized Philippines on Facebook at

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Fitness First #ThatMoment Movement

Fitness starts with #ThatMoment and Fitness First encourages to take the fitter option when your excuses and your goals are on different directions.  Fitness First launches #ThatMoment video to inspire you to be fit and healthy. They are also launching a social media contest where you can get a chance to win prizes when your own #ThatMoment on Facebook and Instagram.


A study by the World Health Organization (WHO) in 2016 revealed that physical inactivity in the Philippines is apparent in 28% of males and 38% of females aged 18 and above. In the same age group, cases of obesity accounted for 6% of total population. Apart from this, Non Communicable Diseases or long term diseases account for over 60% of deaths in the Philippines.

There is more truth today than ever before to the saying “Health is Wealth”.

In today’s fast-paced lifestyle, it has become a priority for most to maintain a steady balance to successfully go through the work week, eat well-balanced meals, keep a thriving social life, and manage a quick session to the gym. Keeping this kind of lifestyle seems exhausting at first, but there are small moments in between wherein you still feel bursts of energy that push you to go further!

You know that your exercise regime is working when simple everyday tasks such as carrying groceries with no assistance, taking flights of stairs, or walking long distances have become an easy feat.

In a regional campaign launched throughout six countries including the Philippines, industry-leading fitness brand, Fitness First, launched its latest digital campaign dubbed #ThatMoment.

The core of the campaign hopes to inspire more Filipinos to jumpstart a fitness lifestyle and achieve more than they ever thought possible, while celebrating the relationship between members’ efforts in the gym, and how it translates into performing everyday tasks even better.

“More often than not, we claim to have no time, we lack the motivation, or we find the gym too intimidating, finding every excuse possible to take that one crucial step towards fitness. But when we do, there will be that moment in our everyday routine outside the gym where we realize that the choice to a healthier and fit lifestyle pays off.,” said Mark Ellis, Country Manager for Fitness First Philippines.

#ThatMoment taps into the emotional benefits of exercise. Fitness is not just about training at the gym and achieving your target be it lifting more or running further – that’s only part of the story. Feeling fit gives you the confidence, energy, and self-belief to go further in life. So when you commit to putting fitness first, it is really about pushing yourself to perform well in everyday situations, not just for your own personal goals, but also for those around you,” he continued.

Over 18 years, Fitness First has successfully established itself as a leading health club brand in the Philippines, renowned for its personal and progressive approach to fitness. At the heart of the brand is the brand promise to ‘Go Further,’ which is what it strives to deliver every day. For members, it means that everything Fitness First does helps them build confidence, become better, and feel good doing it – no matter what their fitness level is.

Fitness First’s wide selection of Signature classes are built around the concept of dynamic movement training, which helps one’s body move with purpose and aims to deliver results in minimum time. These classes are progressive and caters to people who are at different levels of their fitness journey.

Do you have #ThatMoment? How does Fitness First inspire you to live better and go further in life? From October 10 until December 10, 2018, share on Instagram or Facebook what happens in #ThatMoment that you put fitness first!

It can be something as simple as conquering that flight of stairs without losing your breath, reaching the finish line on your first-ever traiathlon meet, or walking that distance to and from work. No matter how big or small, Fitness First wants to hear your stories.

Tag @fitnessfirst_ph and use #ThatMoment #FitnessFirstPH #FFbranchname (e.g. #FFPlatinumAura) and get a chance to win Php10,000 worth of exciting prizes from Fitness First! Your story will also be featured in Fitness First Social media pages.

For more information, please visit

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