Puregold Hakot Run
The first-ever Puregold Hakot Relay Run left over 8,000 participants marvelling at grocery hauls big enough to fill their pantries, setting a new standard of generosity in local fun runs.
Held on November 22 at the Burnham Green Park in Luneta, Manila, supermarket giant Puregold’s event brought sports and entertainment to both competitive and recreational runners. Teams of three participants raced to fill their hakot sling bags with premium groceries at designated stations, creating a major spectacle for runners, their families, and other park goers.
Still flush with excitement, the runners shared their delight on social media, with a netizen (@zannysan) describing the event as “a grocery haul with a fun run” instead of the other way around. Many likewise posted photos of their bulky loot bags, showcasing the abundance of groceries they took home. One participant (@EndozoAntonette), in fact, humorously remarked, “Mas napagod po ako magbuhat ng grocery kesa tumakbo,” highlighting just how packed their bags were.
The Puregold Hakot Relay Run 2025 was more than just a relay activity; it was a first-of-its-kind initiative that combined fitness, teamwork, and hakot challenges. The thousands of participants included seasoned runners and amateurs, all running the course and cheering one another on. By the end of the day, runners crossed the finish line with wide smiles, full bags, precious merchandise, and the thrill of what many called a truly panaloevent.
Puregold Price Club Inc. President Vincent Co, who witnessed the excitement first-hand and ran alongside participants, said, “Our goal was for every runner to reach the finish line feeling like a true winner with a full haul. Hearing the cheers and seeing the energy and spirit of unity around the course showed the heart of what Puregold wants to give to every Filipino.”
Vincent also emphasized how meaningful the atmosphere felt to him, saying, “Seeing everyone—from families to running groups—enjoy a day built around sport and togetherness made the work behind this worth it. It created the kind of panalo experience people will always remember.”
For a registration fee of only Php 500 per team of three, plus a Php 2,500 grocery purchase at select Puregold branches, prospective attendees received a complete race kit that included a premium singlet, race bib, a grocery sling bag for the hakot portion, and a high-quality finisher medal. They also received additional bags, freebies, and vouchers from Puregold and partner brands, making the experience even more rewarding.
Entertainment ensued with a vibrant Sunset Concert featuring KAIA, G22, Press Hit Play, and PBB Collab winners Brent Manalo and Mika Salamanca. The combination of a high-energy relay, Puregold goodies, and live P-pop performances made the event a grand all-day treat for every participant.
With teamwork, friendly competition, and Puregold’s signature panalo spirit at its core, the inaugural Puregold Hakot Relay proved that a fun run can be both athletic and rewarding—setting a new benchmark for community races in the country.
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