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Under Armour Philippines Launches Curry 3Zero

Posted by on 24. July 2017

Stronger, Quicker and more Efficient on the Court. That has always been the mantra of Steph Curry as he evolved from just an ordinary player to a 2 Time NBA MVP and Champion.  Under Armour’s Curry Line has also evolved to match the game of one of the most unstoppable and un-guardable players on the court.  Curry 3 Zero is now available in the Philippines.

Curry 3 Zero

Curry 3 Zero Launch and Media 3x3

Curry 3 Zero Launch and Media 3×3

The Curry 3ZER0 supported the two-time NBA Most Valuable Player through the 2017 NBA Playoffs earlier this year. Just like his game, his signature shoe collection has evolved with him, powering the dominant sharpshooter to new heights as he hit a record 13 three-pointers in a single game and cemented his name into the Top 10 list of career three-pointers made. Inspired by protective armour worn by the toughest warriors in history, the Curry 3ZER0 is a mirror of Curry’s will to be stronger, quicker and simply more efficient on court.  The Curry 3Zero hits Philippine shores with a launch held last Tuesday, July 28, 2017 at The City Club of the Alphaland Makati Place in Makati City.

Alaska's Chris Banchero with the Curry 3 Zero

Alaska’s Chris Banchero with the Curry 3 Zero

Under Armour has brought the Curry shoe line in the country since its inception.  The Curry shoes has evolved to match the game of Steph Curry that provides him with both a lightweight and protective shoes.  Curry 3 Zero features the pinnacle in lightweight protection technology, it has a reinforced upper mesh for maximum protection, an adjustable heel support to keep the foot in place and a lateral wing plate that provides increased stability. With such fine tuning in addition to the brand’s signature Threadborne™ upper, famed Micro G® foam and Charged Cushioning®, it is no wonder that the Curry 3ZER0 has earned its keeps on court as the improved model of the original shoe.  While keeping a minimalistic outlook, the Curry 3ZER0 encapsulates the hallmarks and constants that drive the outstanding basketball player on hard-court. The outsole is stamped with a full spelling of the ‘TCC’ abbreviation that he has tattooed on his wrist, which stands for “Trust. Commitment. Care.”

The launching ceremony was attended by the who’s who of the sports and entertainment industry, including Alaska Aces point guard Chris Banchero, Brgy. Ginebra San Miguel forward Jervy Cruz, San Beda Red Lions standout Robert Bolick, Filipino actor JC De Vera and Letran Knights captain Rey Nambatac, as well as Ms. Earth 2015 Angelia Gabrena Ong, Coach Christian Luanzon, and UA’s newest ambassador Kali Huff.

Nice seeing you again Angelia, The last time I met her in an Under Armour event was before her crowning of Ms. Earth.

Nice seeing you again Angelia, The last time I met her in an Under Armour event was before her crowning of Ms. Earth.

The event also awarded the prize for the recent promotion of Under Armour for those who purchased the recently launched Curry 3 Zero. Joshua Leo Cenizal and his companion have been chosen to grace the Steph Curry Event in South Korea, which comes with an all-expense paid trip to South Korea via in store raffle.

He wins a trip to Seoul, South Korea to see Steph Curry.

He wins a trip to Seoul, South Korea to see Steph Curry.

The Curry 3ZER0, which made its way to store racks this month, is priced at Php6595. It is currently available at selected Under Armour Brand Houses such as Bonifacio High Street, Megamall, UP Town Center, Robinson’s Magnolia, Greenbelt, Trinoma and Ayala Center Cebu.

3×3 Basketball

Time to Play some 3x3 basketball

Time to Play some 3×3 basketball

The Curry 3 Zero Launch also had a side events with a three-point shoot out contest.  The 3Ball has been synonymous to Steph Curry as he’s breaking every record in existence when it comes to 3-Point shootout.  Rey Nambatac of Letran won in the athlete category, while Jonas Terrado of Manila Bulletin took home the top prize in the media bracket. While Business mirror has the most nos of athletes who played in the said Media Basketball Playoffs.

I just realized, di pala ako matangkad.

I just realized, di pala ako matangkad.

I also got to play two games of 3×3 and I was surprised at the faster pace, 3 x 3 games are played.  I was adjusting at the first game but eventually found my range in the second game being able to score several triples in the game.  We lost the game by a hairline but just being back to playing basketball and not sucking too much is a win in my books.  The different teams battled it out in the 3×3 tournament. JC De Vera led his team in the finals and emerged victorious. On the other hand, the media group of Randy Caluag of Manila Standard, Reuben Terrado of, Lean Navarro of, Lito Oredo of Inquirer, and Mark Escarlote of ABSCBN topped their own bracket. GMA 7’s Mark Zambrano was hailed as the tourney’s Most Valuable Player.

The Champs

The Champs

For more exciting events and promotions, follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at

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