Lacoste is among the world’s most iconic brands that started with the classic cotton petit pique poloshirt designed by tennis legend René Lacoste in 1927. It’s my preferred poloshirt because it’s just classic, timeless and really comfortable. The hallmark simplicity, refinement and comfort of each Lacoste poloshirt was captured in the #Lacoste1212Watch collection. That’s the time-tested Lacoste DNA in your wrist to give you the classic and elegant look that Lacoste has established since 1927.
The first time I wore the Lacoste brand years ago, I immediately fell in love with the simplicity, elegance and comfort of the Lacoste Poloshirt. In fact, I’ve been acquiring shirts from their classic collections down to their contemporary designs. The pique fabric that has made Lacoste a wardrobe staple since 1927 is perfect for my built and feels so comfortable especially with the humidity in the Philippines. Its simplicity and elegance is the reason I wear their poloshirt most of the time, whether going for the business casual look at the office or a sporty casual look on weekends. I eventually went on to love their other products from their shoes, bags, caps, bonnets and their watches.
As iconic and recognizable as the crocodile logo is the classic cotton petit pique poloshirt that tennis legend René Lacoste designed in 1927. Nicknamed the crocodile for his tenacity on the court, the athlete created a uniform that would allow for better sweat absorption and freedom of movement. He named it L.12.12 – L for Lacoste, 1 for its one-of-a-kind fabric, 2 for its short sleeves, and 12 for the number of the final version of the design he selected for production. Heralding the birth of contemporary sportswear, the L.12.12 has remained a beloved wardrobe staple for the elegantly athletic. Lacoste’s sporting spirit is reignited in the Lacoste.12.12 watch collection, with a timely launch on December 12, 2014 held by country distributor Artful Marketing, Inc. (a subsidiary of the Lucerne Group) and global licensee Movado Group, Inc at Makati Shangrila.MGI President Julian Addison presents the Lacoste 12.12 Watch Collection
“Much like the classic polo shirt it is named after, the Lacoste.12.12 watch embodies the brand’s rich history of designing crisp, elegant pieces, and we are really excited to be bringing its 2014 Holiday collection to Manila,” says Julian Addison, MGI President for Asia Pacific. “Filipinos seem to have a tasteful yet practical sense of aesthetics – values that are manifest in these timepieces.”
Six confident colors make up the Lacoste.12.12 watch design palette: grey, red, blue, white, green and black. There is a timepiece for whatever the mood calls for. Take the classic preppy tack, go for masculine and powerful, understated and simple or relaxed and laidback. Whatever you choose, the result is timeless, simple, wearable elegance for work and play.
Simplicity, refinement and comfort are the hallmarks of Lacoste’s wearable icons. The light, airy piqué fabric that serves as the polo shirt’s unique signature is faithfully echoed on the watch by an attractive petit piqué mesh effect running around the case sides and along the soft-touch silicone strap. Ready to take a bite out of 3 o‘clock is the legendary green crocodile that adorns each dial. Indeed, wearing a Lacoste.12.12 watch is wearing a true classic on your sleeve.
Lacoste Watches are available at L Timestudio, Wristpod, select Chronos Boutiques, SM Department Stores, The Landmark and Robinson’s Department Stores.
Care to Play Tennis?
Since Lacoste started with Tennis Legend René Lacoste, there was an added challenge to the event with a Wii Tennis Tournament featuring 16 teams grouped randomly. I was paired with Shai Lagarde of www.lovechic.ph and she’s such an excellent teammate at Wii Tennis.
There were 4 teams each for white, green, blue and red groups. The white and green teams were bracketed together in an elimination format. On the other side of the bracket were the red and blue teams. It was really fun and exciting playing Wii Tennis. The tournament was complete and even had hosts Anthony Suntay and Patricia Hizon doing color commentary on the side. It was tough and even had to come from behind in one of the games. We eventually went on to top our bracket with Shai’s power serving and had to wait for the winner of the other brackets.
The finals was a best of three series with the other team serving the first set. We were able to squeeze a win in the first set. I was now then the one assigned to do the serve and went on to open a wide lead at the start of the set, which was enough for us to coast to a straight set victory. Yey! We are the Wii Tennis Champions.
As I said, Shai is such a great teammate as we get to communicate while playing and eventually led us to victory. Before the event ended, we were in for another surprise as all of the participants were asked to get one box each at the Christmas Tree. In the box was a gift, which is one Lacoste 12.12 Watch. That’s a great Christmas Gift Lacoste!!!