“19 Athletes gave the Philippines something to cheer for by taking home 10 medals in the 18th Asian Masters Athletics Championships (AMAC) in Kitakami City, Japan last September 19 – 23, 2014. Team Philippines gave a great performance by winning medals and setting new records in the regional meet. “
Asian Masters Championships
Last month, we attended the sendoff for the 19 athletes competing at the 18th Asian Masters Athletic Championships (AMAC). The main difference of AMAC over other Athletic meet is that it’s for people between aged 35-95 years old. For those competing in the masters, things are a lot different. Gone were the days when they lived in a controlled and disciplined environment. They now live like regular people with their own responsibilities at work and with the family. The 19 athletes still dared and had the swagger even if they were ranged against thousands of athletes in the AMAC meet. They were successful athletes in their youth and are now immortalized legends in their prime. They dared to compete and they still brought home the awards as follows:
- Margarito Baniqued, 5,000 Meters Walk (M50-54) – Bronze Medalist
- Erlinda Lavandia (W60-64)
- Hammer Throw, Bronze
- Shot Put, Silver
- Discuss Throw, Silver
- Javelin Throw, Gold
- John Lozada, 800 M Race (M40-44), Bronze
- Emerson Obiena, Pole Vault (M45-49), Gold
- Victorina Calma, Elenita Punelas, Salve Bayaban and Jeanette Obiena, (W40-44) 4 x 100 Relay, Bronze
- Julio Bayaban, John Lozada, Edward Kho, Emerson Obiena, (M40-44) 4 x 100 Relay, Bronze
- Danilo Fresnido, (M40-44) Javelin Throw, Gold (Also Set New AMAC Record of 63.58 Meters)
That’s 3 Golds, 2 Silver and 5 Bronze for a 19 Member Team. The rest of the Team also gave a valiant stand with multi-event specialists Elma Muros-Posadas injuring her ankle in the long jump. Here’s the full list of Team Philippines.
Even with a small delegation, the Philippine Team to the AMAC has been consistently been bringing home medals in this event even as there are thousands of participants joining this prestigious meet with the host country being able to field multiple entry per event. Below is the summary of previous medal haul of the team over the years.
The Philippine Team was supported by San Miguel Brewery Inc, SOMA, L-Time Studio, Petron, Accel, Philippine Charity Sweepstakes Office, SCORE and El Lobo. El Lobo, 2 in 1 Sports Drink is the Official Energy Drink of the Philippine Team. The El Lobo partnership characterized much of the team spirit present in the 19 member team for the AMAC. El Lobo (Wolf) is known to be brave and strong, clever and noble, social and loyal and they move together. Those are the very same traits that characterized the delegates of the Philippines at the Athletic meet with their courage and strength in the face of competition, wisdom and sense of community and patriotism as they work and move like a pack supporting each other in victory and in defeat.
We were also able to sample the El Lobo drinks so aside from the testimonials from the Team, we got to know first hand what sets it apart from other energy drink. It’s 2 in 1 since it combines an energy drink and a fruit juice so expect that you would be enjoying the fruity taste of El Lobo while getting the benefits of an Energy Drink. It is available in three flavors – mixed fruits, mixed berries and strawberry. It is a carbonated drink that comes in a proprietary PET bottle. The brand and imagery of the wolf represents their brand because they want to associate with the behavior and nature of the wolf. Led by the alpha wolf, a wolf pack lives and travels together, hunts and eats together. Wolves are social by nature, much like man. This gave rise to the brand’s battlecry “Kayang-Kaya Kung Sama-Sama! Hindi Kaya Kung Kanya-Kanya!” El Lobo, El Lakas, El Sarap. El Lobo promotes unity and teamwork not only in sports but also at work – where team members need to work as a team and play as a team, fight as a team in order to win as a team. This was a perfect embodiment for Team Philippines too as with just 19 athletes and 2 team officials, they needed the support of each other as they face the rest of Asia and the fully supported home team in the AMAC.
El Lobo is manufactured by Refreshment Republic Inc. Aside from Athletes, they also have the Chooga brand that caters to a younger market with a high quality juice in a low cost packaging. It comes in different fruity flavor that kids would love at only P7 for a 250 ml packaging. This is the perfect drink you can add to a student’s lunch box.
Tea Kingdom, positioned as an Oriental Iced Tea that you can enjoy like “real ICE TEA should be”. “TEA K” imports some of the best tea extract from around the Asia-Pacific region, and utilizes the proprietary WISE- PACK that is designed like traditional oriental costumes as a tribute to the birthplace of tea. Available in lemon, apple and a unique combination of raspberry-citrus flavor, “TEA K” is also fast gaining a following.
When I was a kid, we were a powerhouse in Athletics and would bring home a lot of Medals in the South East Asian and Asian Games as well as other Athletic meets. Team Philippines shining in the AMAC not only tells us of the storied past of these athletes and the Philippine Team but it’s a sport we can once again dominate. The Future is bright for Athletics.