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Now Open: Specialized Concept Store

Posted by on 21. January 2013


If you like riding bikes and riding them real fast, this one’s for you.  Whether you’d want to blaze the streets with your road bike or take advantage of aerodynamics of a triathlon bike, or go for a tough mountain bike adventure or even conquer a combination of  road and trial with a cyclocross or a hybrid bike, Specialized is a name to remember.  Specialized is a brand founded by riders for riders in 1974 who focuses their efforts on functionality and technical advance products to boost performance.  In general term it’s a fast and efficient bike designed to make the most out of your pedal.

Now, all the Specialized products and services you need is now under one roof in a two-level, 271 square meters, Specialized Concept Store.  The Specialized Concept Store is conveniently located at La Fuerza Plaza along Pasong Tamo Road (Don Chino Roces Avenue) in Makati City.  The Concept store which is owned and operated by ATHLEEMA Inc was developed under the guidance of Specialized Bicycle Component University (SBCU) based in California, USA to provide a uniform look, feel and quality at par with Specialized dealers worldwide.

ATHLEEMA President Joey Ramirez hope that the opening of the store would provide customer a better appreciation of what it is to ride the premier bike brand in the world.  So be it bicycles, components, apparels and accessories or even the next premier bike out in the market, Specialized Concept Store would be in the forefront.  It’s a first of its kind in the country and was built to provide the full range of products and services for Specialized Customers.

Here’s More: One important aspect you should know about bikes is that if you want to get the most out of it, you have find the perfect fit for you. Specialized Concept Store features a dedicated service area for its Body Geometry Fit Integration Technology (FIT).  Body Geometry FIT is the state-of-the-art and scientifically proven method of fitting the bicycle to the rider based on his strengths, limitations and riding style among others.  Customers who wish to avail of the Body Geometry FIT method can call 09198603241 for reservation.

You just know that you’re viewing the bike that brings out the best in the athlete when you see the elite and passionate athletes and supporters of the triathlon community in the launched hosted by multi awarded triathlete and Coach Andy Leuterio and Rookie of the Year Keshia Fule.  The event had brief presentation of the Specialized Products, Store Tour, Cocktails and a Trivia Contest where the winners got new Specialized helmets.  With that, let’s say hello to one of the premier bike brands of the world in theSpecialized Concept Store.

Now, to plot my finances to get that Specialized Venge Compact Bike.

Specialized Concept Store

Units 14 and 15 La Fuerza Plaza 1

2241 Don Chino Roces Avenue

Makati City 1231

If you love bikes, please like Specialized Philippines Facebook Page and if you like my posts, my race reviews, my travel tales, please follow Facebook Page.

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