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Kuya Kim is yurbuds Newest Ambassador

Posted by on 7. October 2013

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We love his uncanny ways of giving us the weather report and the trivia we get to learn every time we hear his news reports.  He bonds naturally with nature and the animals in his show Matanglawin and he shows us another facet of his personality by hosting ABS-CBN’s flagship noon timevariety offering, “Showtime.”  Kuya Kim Atienza is more than a smart newscaster or a showbiz personality, he has also pursued an active and healthy lifestyle with him being a veteran of several marathons and triathlons and currently gearing up for his first full Ironman this December.  In terms of his health and well-being, Kuya Kim has gone a long way from his stroke three years ago,

He has been active on the health and fitness world amidst his hectic schedule of being a celebrity and a passionate athlete.  With this drive comes his decision to train with equipments that’s known for its high level performance.  He now trains exclusively with yurbuds, the sport earphone guaranteed to “never fall out” thanks to its twist-lock design and joins yurbuds pool of ambassadors includes Ironman World Champions Pete Jacobs, Chris McCormack, and Mirinda Carfrae, and local elite triathletes Nikko Huelgas, Ani de Leon-Brown, and Sandra Gonzalez, among others. Kuya Kim as an ambassador hopes to inspire mainstream audience on his healthy lifestyle.

Gianina Dayrit, the Vice President of Cascos Inc, the exclusive distributor of yurbuds in the Philippines, says, “We are proud to welcome Kim Atienza as the newest product endorser of yurbuds in the Philippines. yurbuds is about athletes working hard, giving more, to achieve one’s personal best, and to never stop. We feel that Kim is the perfect example of an athlete who never stops pushing for personal excellence, and who inspires others to do the same.”

Kuya Kim at yurbuds booth at the 2013 Ironman 70.3 Expo in Cebu

According to Kim, “I’ve tried so many earphones in the past, and most just slip out of my ears or get tangled when stored. yurbuds fit snugly, the wires are tangle-proof, and they look good as well. It also makes me run faster knowing it’s the same earphones Pete Jacobs uses! Whatever works, the mind is powerful especially in endurance sports!” 

When asked what kind of music he listens to while working out, Kim says “I like listening to reggae, 70’s rock like Led Zeppelin and America converted to 90rpm via an app I bought in the App Store”.

Kim’s yurbuds of choice are the Pete Jacobs Signature Series ITE-100, so named after the reigning Ironman World Champion and 2-time Cobra Ironman 70.3 Philippines Champion. Launched at the recent Cobra Ironman 70.3 Philippines, the Pete Jacobs Signature Series feature uniquely reflective, tangle-resistant Kevlar cords, premium sound quality and a 1-button microphone system with track and call control.

With the sports and healthy lifestyle activities on an upswing in the Philippines, the demand for yurbuds, which is the top selling brand in the US, has grown especially with its comfortable fit and variety of models and colors to choose from.  Now with “Kuya Kim” rocking along with yurbuds, expect him to #neverstop inspiring thousands of followers to stay fit and healthy whatever the weather!

Check out their line of athlete-inspired products at participating retailers, join the community with the Facebook page Cascos Inc., yurbudsph on Twitter and Instagram, and share your workouts with the Twitter hashtag #neverstop!

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