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Incoming: UNICEF Heroes for Children Run

Posted by on 18. September 2015


1,000 days between a woman’s pregnancy and her child’s second birthday can really help shape a child’s future.  That’s where UNICEF would want to focus its effort, which gives the mother and the child a better shot at life.  You can help that cause too by joining UNICEF Heroes for Children Run, which aims to raise more funds for that project.  This is also Anne Curtis’ first major fund-raising initiative since being appointed UNICEF’s Celebrity Advocate.  You can run with her, pace her or cheer for her as she runs her first ever half marathon.  #UNICEF #HeroesForChildrenRun is happening on October 25, 2015 at the SM Mall of Asia Grounds with 500 meter dash for kids, 5K, 10K and 21K categories.

UNICEF Heroes for Children Run

Let’s Run with Anne!

Anne Curtis is one of the most influential celebrities now with millions of followers in social media along with an established career as an actress, host and is now also a singer.  She was appointed as UNICEF’s celebrity advocate last March and in a few month’s, she’s working on her first fund raiser already.  Anne is launching the “Heroes for Children Run” for the benefit of children most in dire need, especially in their first 1,000 days of life.  The run is slated for October 25, 2015, Sunday at the SM Mall of Asia grounds with 500 meter dash for kids, 5K, 10K and 21K categories.

“I am very much invested in health and fitness. I thought a benefit run that demonstrates health and wellness is a great way to raise resources to support children to have the best start in life! Proceeds from the run will help fund UNICEF’s ‘1,000 Days of Life’ campaign,” said Curtis.

UNICEF and partners launched the ‘1,000 Days’ campaign through a series of legislative advocacy forums with the House of Representatives and the Senate last July. The central theme is, ‘Ensuring the Right Start to Life through Optimal Maternal and Child Nutrition: Building a Stronger Nation’. The 1,000 days between a woman’s pregnancy and her child’s second birthday offer a unique window of opportunity to give both the mother and the child a healthier and more prosperous future. The right nutrition and care during this 1,000 day window can have a profound impact on a child’s ability to grow, learn, and rise out of poverty. It can also shape a society’s long-term health, stability and prosperity.

At the contract signing and press launch of the #HeroesforChildrenRun, a benefit run for UNICEF Philippines mounted by Celebrity Advocate Anne Curtis (right); with UNICEF Philippines Representative Lotta Sylwander.

“In the Philippines, at least 3.4 million Filipino children are stunted. Undernutrition accounts for over half of the 95 daily under-five child deaths. The ‘1,000 Days’ campaign will focus on much needed health and nutrition support in the critical first thousand days of the life of a child: from conception through pregnancy, to childbirth, and through to the child’s second year and beyond. 

Anne promoting the run with UNICEF Country Representative Lotta Sylwander.

UNICEF greatly appreciates Anne’s initiative to raise funds to support the critical needs of young children’s health and well-being. She is personally leading this event and has mobilised her own networks and resources to make it happen. I accompanied Anne on her first field visit with us. She is committed not only to learn, but also to contribute in changing the lives of the Filipino children for the better. Her popularity and large fan base is an asset in drawing due attention to the needs of Filipino children,” said UNICEF Country Representative Lotta Sylwander.

Anne has been hands on to each and every detail of the run.  During the launch, she was among the last persons to leave the launch area ensuring everybody had all the information they need for the run.  This would also be a personal milestone for Anne as she’ll be running her 1st half marathon distance.  She gamely answered our questions, I did ask her on what her target finish time is.  She hasn’t thought about it but made an estimate around the 2:15-2:30 region.  She’s also excited to run alongside the running community so run with her, pace her or cheer for her. She’ll welcome the support on race day.  She also invited some of her celebrity friends to join the run.

Anne is so pretty even on wacky mode.

The run will feature a 500-metre dash for kids (age 12 and below); 5k, 10K, and 21K.   Online registration for the Heroes for Children Run is open at until 11 October 2015. In-store registration will run from 23 September to 21 October 2015 at the following Chris Sports outlets: SM Mall of Asia, SM Megamall, SM City North Edsa, SM City BF Paranaque, Glorietta, and Market! Market!  Organised through running partners Leadpack and, the Heroes for Children Run is presented through the support of SM Mall of Asia, PSBank, Double Dragon Properties Corporation, Enervon, SM Accessories, Belo Essentials, Cherry Mobile, Jack ‘n Jill, Toy Kingdom, SM Cares, Philippine Star, Nyxsys Philippines Inc., Chris Sports and Discovery Suites. 

My turn to support the cause. Let’s all run together on October 25.

Register now and let those strides matter in supporting UNICEF’s 1,000 days project.   You can’t save the world on your own but you can always make a difference.  This may be that difference so enjoy the liberating feel of running, the satisfaction of finishing it and the good health that it brings.  See you on October 25!!!

To know more about the run and UNICEF’s programmes, visit or call 758-1000 (Mondays to Friday, 9:00 a.m. to 6:00 p.m.).

Race Details

Medal for all 5K, 10K and 21K finishers

Date and Venue:

  • October 25, 2015, SM Mall of Asia Grounds

Fees and Categories

  • 500 meters – P100 (inclusive of race bibs and oot bag)
  • 5K -P650 (inclusive of singlet, race bib, loot bag, RFID timing chip, finisher medal)
  • 10K – P750 (inclusive of singlet, race bib, loot bag, RFID timing chip, finisher medal)
  • 21K- P950 (inclusive of singlet, race bib, loot bag, RFID timing chip, finisher medal and shirt)
    • Finisher medals and shirts will be given at the finish line



  • Online: Via Takbo.PH (Until October 11, 2015)
  • In Store ((September 23 to October 21, 2015)
    • SM Mall of Asia – 2nd level, Entertainment Mall, Seaside Boulevard,Pasay, Metro Manila
    • SM Megamall – 3rd level, Building B, Edsa corner J. Vargas Avenue, Mandaluyong City
    • SM North EDSA – Ground floor, North Avenue corner EDSA, Quezon City, Metro Manila
    • SM BF Homes – 2nd level, A. Santos Avenue, Parañaque, Metro Manila
    • Glorietta – 2nd level, Glorietta, Makati
    • Market! Market! – 4th level, McKinley Parkway, Taguig, Metro Manila

Assembly / Gun Start

  • 21K – Assembly 3:00 AM / Gunstart at 4:00 AM
  • 10K – Assembly at 4:00 AM / Gunstart at 5:00 AM
  • 5K – Assembly at 4:00 AM / Gunstart at 5:10 AM
  • 500 – Meter Dash Assembly at 6:30 / Gunstart at 7:00 AM

Race Updates

Race Maps

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