Sunrise Events Founder Fred Uytengsu and Quorum International President Toby Claudio presents the 2018 Hoka Collection
It’s Time to Fly for Triathletes in 2018 as not only get to race in the country’s first ever full IRONMAN distance, they also get a whole range of Hoka One One shoes for athletes who would love to fly on the run leg en route to a strong finish.
Hoka One One
While HOKA One One has been known for their maximalist shoe design, it also is starting to gain traction in the triathlon market, both locally and internationally. This is among the reason why Hoka remains an award winning shoe brand when it comes to the runners globally. Last year, HOKA was the number one shoe brand worn at the 2017 IRONMAN World Championships in Kona, Hawaii, which was participated by 2,455 of the best triathletes from around the world.
Quorum International Inc., the parent company of leading sports retailers RUNNR and Toby’s Sports, and the official distributor of HOKA ONE ONE in the country announced that it has partnered with Sunrise Events Inc., the organizer of IRONMAN Philippines, to make HOKA the official shoe of the first full-distance IRONMAN in the country. The race, which will be held in Subic Bay on June 3, 2018, will be a special edition for one year only, marking the 10th anniversary of Sunrise Events.
Sunrise Events Founder Fred Uytengsu discusses the first ever Full Ironman event in the Philippines.
“IRONMAN has met such incredible fanfare in the Philippines, and the same can be said about HOKA ONE ONE, which was the fastest growing running shoe brand in the country in 2017, making this partnership a big deal in the running and triathlon community,” said Toby Claudio, President of Quorum International Inc. and Founder of RUNNR. “As the leading sports organization in the country, we continue to partner with companies that best represent our advocacy of promoting sports and fitness to Filipinos nationwide. Sunrise Events, a premier organizer of world-class sporting events in the Philippines, definitely fits the bill.”
“We are very happy to partner with Quorum International and HOKA for our first and only full-distance race this year in celebration of our 10th year Anniversary. Quorum and Sunrise have been long-time partners and will continue to be. Together we will promote a healthy lifestyle and grow the multisport community,” said Wilfred Uytengsu, Founder of Sunrise Events.
The first full-distance IRONMAN Philippines sold out its first 1,000 slots within 24 hours.
Introducing the 2018 “FLY” Collection
The Mach is among the latest models introduced to the Hoka line.
RUNNR has also unveiled HOKA’s new “FLY” collection, three new performance running models that offer versatility and a pleasing aesthetic alongside their utility as serious running footwear. They are introducing the 2018 colorways for their usual models, recovery slides and slippers, and they are adding their FLY collection, which is a perfect shoes for the faster pace of a triathlon race.
HOKA’s FLY collection premieres sleek, lightweight, performance footwear aimed at a growing group of fitness-minded runners who take their workouts seriously, but simultaneously care how their shoes look and feel as well as how they perform at a variety of tasks in and out of the gym. The FLY collection introduces three new shoes (Mach, Cavu and Elevon) to HOKA’s line designed to empower fitness runners who will enjoy HOKA’s ride characteristics along with a cleaner, simpler visual.
All three FLY models offer protection as well as propulsion with HOKA ProFLY technology in their midsoles. They feature a softer heel for a more forgiving landing – characteristic of high-cushioned HOKA models – as well as a firmer, more responsive forefoot for more propulsion and quicker turnover.