The Clifton goes on its 6th edition, Evo Mafate gets version 2 and Rincon is coming to town. That’s just among the things to look forward to for Hoka One One Fall 2019 collection as HOKA fine-tunes franchise and high-performance models while introducing a new lightweight favorite, as well as a new system of footwear categories that will allow users to easily identify the purpose of different HOKA models
Hoka One One Fall 2019
HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), unveils its Fall ’19 line, which fine-tunes favorite models and introduces exciting new ones. It includes a new edition of the best-selling Clifton franchise, an upper update to the race-ready Evo Mafate, and a brand-new, lightweight, highly-cushioned model that will appeal to everyone from serious racers to those running their first 5K.
Fans and critics of the early Clifton models alike will have reason to celebrate the latest iteration of this highly-cushioned, lightweight cornerstone of the HOKA lineup.
A fine-tuning of the model that has long appealed to serious racers, everyday runners and beginners for its signature HOKA cushion and ride – alongside its surprisingly low weight – the Clifton 6 features a deconstructed upper with fewer overlays and embroidery reinforcement to minimize weight while retaining structural support.
The Clifton 6 will return to a softer, plusher midsole cushion reminiscent of early Clifton models, while sporting an upper that cuts down on weight and improves on the fit and durability of its predecessors. It’s not your father’s Clifton – it’s better. MSRP $130.
Our lightest trainer – while retaining signature HOKA cushion and ride characteristics – is the all-new Rincon, a race-ready, well-cushioned trainer at one of our lowest price points to date.
With a new early-stage Metarocker positioning designed for an efficient forward roll-off, and an upper stripped of excess material, the Rincon will be one of our lightest shoes – at near 7.5 ounces for men’s size 9 – yet its well-cushioned platform makes this shoe capable of handling big miles and long days on your feet.
With its outstanding weight-to-cushion ratio, the Rincon will appeal to serious racers and beginning runners alike. MSRP $115.
Evo Mafate 2
The race-ready iteration of our max-cushioned trail shoe receives a slight upper update for Fall ’19. It retains the Kevlar-infused Matryx® upper for maximum durability on trails with minimal weight; meanwhile, a redesigned toe cap provides further protection, and a lycra toe vamp improves the flexibility and fit of the toebox.
The midsole and outsole remain the same as the first Evo Mafate, including aggressive lugs and a Vibram® Megagrip outsole for maximum traction on the most challenging terrain the trails have to offer. MSRP $170.
HOKA introduces a new series of categories to better classify our expanding lineup of footwear. As more HOKA models are released, these new categories will help staff and consumers alike more easily identify which shoe is the best fit for any given task.
- GLIDE focuses on delivering a plush, smooth ride and includes the bulk of core HOKA training shoes. It is divided into the subcategories “Neutral” (e.g. the Clifton and Bondi franchises, as well as the Rincon), “Stability” (Arahi and Gaviota), and “Ora” (for all recovery products).
- FLY remains the responsive, up-tempo category; these models are known for their versatility and aesthetic as for their running and fitness utility. The subcategory “FlyRun” includes the Elevon, Mach and Cavu franchises, while “FlyFit” consists of the Hupana franchise, Tivra and Akasa.
- SKY includes all off-road selections, including “ATR” (e.g. the Challenger and Stinson ATR franchises), “Trail” (including trail-running models like the Speedgoat and Mafate franchises and Torrent) and “Hike” (Kaha, Arkali and Toa).
- RACE includes our lightwest-weight performance-oriented models in both the “Trail” and “Tarmac” categories for off-road and road racing, respectively.
About HOKA ONE ONE®
HOKA ONE ONE® is the fastest growing premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit hokaoneone.com or follow @hokaoneone #hokaoneone.
Source: PR from Hoka One One