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Under Armour to have a Limited Release of 100 pairs of Curry One in the Philippines

Posted by on 21. February 2015

The Golden State Warriors seats on top of the NBA standings right now.  Their Maim Man Stephen Curry is the torch bearer of Under Armour when it comes to Basketball Shoes starting with the Under Armour Curry One which was launched worldwide last February 15, 2015.  The Curry One is set to land on Philippine shores on February 28, 2015 with a limited 100 pairs to be distributed at Titan Stores and the NBA Flagship Stores at Glorietta.  The Curry One is powered by Under Armour’s charged cushioning and the body mapped support of the AnaFoam. 

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Curry One

The much awaited signature shoes of NBA Superstar Stephen Curry made by Under Armour is finally making its way to Philippine shores with a limited release of  100 pairs in the market on February 28, 2015.   The Curry One was launched worldwide on February 15, 2015 at UA.com and selected global retailers.  The Curry One shall only have 100 limited pairs coming this end of February so those who don’t want to miss this big surprise may visit selected Titan stores and NBA flagship store at Glorietta, which will retail for Php 7995.
The first 18 owners of the Curry One will also get an exclusive offer in the soon to open Under Armour Brand House at UP Town Center.   Something exciting also awaits fans of Stephen Curry as Under Armour will also launch a collection of apparel and accessories this year.  This is a great treat for all the Stephen Curry’s fans out there, as well as NBA and basketball-lovers so don’t miss this big chance. But more than that, there’s a lot more reason why you shouldn’t miss this limited offer.

Unveiling the Curry One Innovation

The shoe was inspired by Stephen’s humble beginnings to being one of the undisputed NBA superstar players of his generation and one of the toughest player to guard with his array of offensive moves.   The shoe’s innovative features reflect Stephen’s style of play as well as his drive to be the best.  Curry One highlights its precise and sharp design lines, showcasing the advancement it has gone through that will benefit every performance.

With this big surprise, Curry One’s technology has been engineered with the best features that will surely be one of the reasons to be excited about. It has two new innovations which is Charged Cushioning and Anafoam. This provide the most “unguardable” player with responsiveness and cushioning that his game demands.  The shoes is designed to complement Stephen’s skill sets letting him be an even better basketball player on court.  Fans would have a better feel of the game and also a more comfortable cushioning experience from the high impact moves in the basketball court.

For ultimate advancement in energy, the shoe’s Charged Cushioning provides system absorption impact and converts it into a responsive burst to give your first step and change of direction unmatched explosiveness.   This would help you perform those heartbeat-stopping and electrifying ankle breakers on the way to the hoop.   Another innovatiove feature of Curry One is its Anafoam,  which is a combination of EVA foam and mesh to anatomically fit essential pressure points to support the foot during a game. The Anafoam definitely helps absorb the impact of the numerous strides and landings during the game and helps prevent injuries.
Additional performance benefits of this feature includes:
  • An external heel counter that eliminates sliding and keeps your foot locked in place.
  • A midfoot TPU shank underfoot for maximum stability.
  • A multi-directional herringbone outsole delivering superior traction and control.
  • A padded mesh tongue with synthetic suede offering protection and increased breathability.
Since Curry One was inspired by Stephen’s journey on and off the court, each of its colorway tells their own story about him.  The Curry One “Home” features a Royal upper with Taxi and White accents, while Curry One “Away” has a black upper with Taxi accents and a Camo print. The “Home” and “Away” colorways represent his love for the Bay area, his team and their fans.
Addition to the colorways collection are “The Underdog”, “Candy Reign”, and “Father to Son”, which tell their own unique stories that define Stephen as a husband, father, son, brother and on-court game-changer.

For more details about the Curry One, visit underarmour.com.ph or follow @UABasketball, @underarmourph & @underarmourSEA on Twitter, Instagram and Facebook.  You can also visit UA.com/CurryOne for more information.

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