” Under Armour opens its second retail store in the Philippines at SM Megamall. Being a performance brand, Under Armour is a perfect complement for the growing fitness community in the country. #UnderArmourPH has expanded and expect the dependable performance brand to be more accessible to more fitness enthusiast with the SM Megamall Store.” #IWill
A few months ago, the first retail store of Under Armour opened in Bonifacio Global City and this was great news for Under Armour fans like me. I drop by their shop whenever I do my long runs at Bonifacio Global City and I usually end up buying something. I really like the Under Armour brand even before the first retail store opened. You really have to invest in what to wear as it’s what gives you convenience when you spend hours on the road or on the gym doing your workouts. Technology from their heat gear to cold gear can really help you adopt better to the weather conditions. Their lightweight shoes like the speed form can really bring in the speed in your workouts. I also liked their compression wear as it keeps your muscles performing at an optimal level for the long haul. Even their accessories like visors, socks and undergarments are really comfortable. Of course, they also have flashy and fashionable designs. These are the reason I choose Under Armour. It’s a performance brand that would make you comfortable and performing better in your workout.
A lot also have the same reason to love Under Armour that demand for the product increases by the minute. The brand has grown even further in the Philippines after the launch of the first retail store that they are now opening a new retail store at the heart of Metro Manila in SM Megamall last October 22, 2014. It’s centrally located and has a lot of people traffic making the brand even more accessible. It opened the brand in style with no less than International Filipino MMA Fighter Brandon Vera doing the chain-cutting ceremonies to formally open the branch.
The store in Megamall will embody a retail experience that evokes the high energy and signature gritty ethos of the Under Armour brand. Endorsed by renowned athletes such as former Ateneo volleyball star Gretchen Ho and football ace, captain of the women national team Natasha Alquiros, Under Armour Megamall will offer to its fans the whole Fall-Winter range and the same technologies that are now pushing those athletes to the max. The FW2014 collection includes the brand’s technological innovations such as the HeatGear® Sonic, Heatgear® Flyweight, Coldblack®, Coldgear®, UA Storm, UA Tech™ and the popular Compression range. Additionally, among the technical apparel available is HeatGear® ArmourVent™, a new training apparel technology platform available in both men’s wear and women’s wear. The UA Studio & UA StudioLux® lines are designed for athletic females such as brand ambassador and American Ballet Theater soloist Misty Copeland.
Aesthetically, this new retail destination will bring to life the Under Armour brand personality. The environment will include accent metal and wood furnishings and the Under Armour Thrones, large black leather seats with the logo stitched in red prominently installed within the footwear zone.
Under Armour Celebrity Challenge
The highlight of the opening day festivities was the celebrity crossfit challenge with different celebrity-athletes testing their limits in various Cross-fit exercises equipped with the latest Under Armour Equipment. We got to see celebrities in a more competitive environment as they pushed themselves to the limit as they compete against themselves and against each other. It was a tough day for them but they were impressive as they gave it their best shot. It’s a good thing that they were powered by Under Armour shoes and apparel, which gave them more comfort in doing the crossfit challenges. At the end of the competition, Celebrity couple Jon Hall and Maria Perrson topped the male and female division of the challenge.
I like that the fitness community is growing as its one of my goal to influence people to a fitter lifestyle. Under Armour equips you for a more comfortable experience while working out. It arms you to perform and they also have the best designs when it comes to their outfit. Get to learn more about the product by visiting their stores.
Visit Under Armour in the Philippines
- Bonifacio High Street
- SM Megamall