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Under Armour Opens 2017 with Armour at the Fort

Posted by on 3. February 2017
Under Armour is among the key partners of ActiveHealth and Run United Exceed

Under Armour is among the key partners of ActiveHealth and Run United Exceed

Under Armour opened up their 2017 calendar with Armour @ the Fort last January 28, 2017.  UA is among the key partners of Run United 2017 Exceed.  They also had several fitness activities led by Under Armour Affiliate Trainer Mama Kat Geronimo to launch their 2017 plans which includes the Test of Will 2017 to be housed at Kerry Sports Manila.

Armour @ The Fort

Under Armour, the most innovative sports and fitness clothing line in the world today, successfully held “Armour @ The Fort” on Saturday, January 28 at the Bonifacio High Street Amphitheater in Taguig City.  It was a day of fitness for everybody and had a two part program filled with exciting news and developments as wells as fitness activities for the fitness enthusiasts in the area.

Coach Dan Brown and Coach Titus led the UA Run Crew for some drills and some runs in the morning.

Coach Dan Brown and Coach Titus led the UA Run Crew for some drills and some runs in the morning.

The morning part of Armour Day included a morning run and drills handled by renowned running coach Titus Salazar and top triathlete coach Dan Brown.  They led the UA Run Crew to do some drills and a feel-good run around BGC.  It was followed by Unilab’s fitness and nutrition symposiums.  The biggest event in the morning was the official announcement of the joint venture of Unilab and Under Armour for Run United Exceed 2017. Some lucky finishers get to take home Under Armour shoes during the race on April 2, 2017.


 The afternoon sessions had a long list of fitness activity for the active lifestyle aficionados.  In attendance were the who’s who of the sporting activity like Ultra marathoner Ferdie Capiling and the UP women’s foot ball team.

An afternoon circuit training was led by Under Armour-affiliate trainer “Mama” Kat Geronimo. Mama Kat is a renowned celebrity fitness coach who mentors notable film and television actresses such as Marian Rivera, Danica Sotto-Pingris, Melissa Ricks, Megan Young, Bettina Carlos, Anne Curtis and Jessy Mendiola.

To cap off the event, Under Armour unveiled some of its plans for 2017, including the launching of the “Armour @” series. The fitness apparel likewise formalized its partnership with Kerry Sports Manila as the state-of-the-art facility opens its door for the Test of Will 2017 participants. 

 Follow Under Armour Philippines

Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter for more updates and announcements as well as Facebook at www.facebook.com/underarmoursea.

9 Responses to Under Armour Opens 2017 with Armour at the Fort

  1. Pal Raine

    Hello Franc, nice to be back again and I miss reading your post. Hope Armour Philippines will also planned activities like this here in Davao City. You know most of the people here are fond of Zumba, but it is more fun if they have like this (not just concentrating in Zumba activities).

  2. rochkirstin

    Wow! There are lot of celebrities who are now really into fitness. I’m glad that they can serve as inspirations to the many people who aspire for circuit training.

  3. kylie cre8tone

    Lovely run under the fort…This is so great….. Running with celebrities somemore! Awesome!

  4. Jason Panuelos

    Yet another awesome fitness event by Under Armour! I love their consistency. They should keep up the great work 😀

  5. Kat Centeno

    I have friends who love the brand. They would be thrilled if there is such an activity here in the south. When I say south, I meant Mindanao.

  6. Bhushavali

    Awesome! Celebrities endorsing fitness is the best way to make the masses get interested into fitness!!! Good to know the initiative of Under Armour!

  7. TheGracefulMist

    As far as I can remember, I was first introduced to the brand Under Armour through your posts way back in 2014-2015. Through the years, I`ve come to appreciate the activities of Under Armour. Your posts are most likely encouraging readers like me to get involved in fitness.

    ❀ Grace ❀

  8. Elizabeth O.

    This looks like a great activity and many participated. Their fitness apparel can help one to be motivated.

  9. Fred Hawson

    I hope I can visit this new Under Armour store. I have been reading your posts about them, but ironically I have been to UA stores abroad, but not the ones they have locally. Hehe.

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