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Under Armour Heads Woman Empowerment Campaign

Posted by on 3. November 2016

It’s Women Power as Under Armour together with Celebrity Fitness trainer Kat Geronimo and Jessy Mendiola led the UA Women: Empowering Other Women Campaign last October 29, 2019 at Edsa Shangri-La to boost the awareness of breast cancer.

Women Power

Jessy with Mama Kat.

Breast Cancer has been a silent killer especially among women.  Just a few years ago, my mom also fell victim to breast cancer. It was a costly battle but I’m just glad that she’s on recovery mode now.  Awareness is really important about breast cancer from having the proper education, healthy lifestyle early detection and cure.  Under Armour held an event last October 29 at Edsa Shangri-La in Mandaluyong City aptly  titled UA Women: Empowering other Women Campaign.

Women Power – Photo by Art Mendoza

There were some beauty talks and yoga but the highlight of the event was an intense health fitness symposium, which was conducted by Under Armour-affiliate trainer Kat Geronimo.  Geronimo is fondly referred to as “Mama Kat” is a renowned celebrity fitness mentor in the country as she coaches notable film and television actress such as Marian Rivera, Danica Sotto-Pingris, Melissa Ricks, Megan Young, Bettina Carlos, Anne Curtis and Jessy Mendiola.

Hello Jessy!!! – Photo by Art Mendoza

Jessy assisted Mama Kat during the workouts. She demonstrated each of the exercises, joined the workout and also went around to ensure everybody was doing the exercises correctly. She is also very supportive of Under Armour’s UA Women: Empowering Women Campaign.  Jessy has been a favorite cover girl for numerous magazines and was recently hailed as the “Sexiest Woman in the Philippines” for  2016 for FHM.  I’ve been looking forward to seeing Jessy up close and it’s nice to know that she’s very pleasant in person.  The 23-year old is known for having an active lifestyle, engaging in exciting workouts from mixed martial arts to calisthenic exercises.

Hello Ms. World!!!

The country’s very first Miss World Megan Young also joined the workouts.   I’ve met Meganeven before her Miss World days and she’s just one of the smartest celebrities out there.  It’s just admirable the way she remains humble even as a world class beauty queen.  Of course, she also has an active and fit lifestyle to maintain her physique.

The event also featured the highly regarded Armour Corssback Bra, which is tailor made for females with dynamic everyday routine.  The Armour Crossback Bra has the super-smooth, double-layer HeatGear fabric that delivers superior next to skin feel as well as the Signature Moisture Transport System that wicks sweat to keep the user dry and light.

Princess Legaspi was the host of the event.

Princess Legaspi was the host of the event. She was a great host and was also able to interact with the participants as they went through 3 sets of 7 minutes cross-fit workouts.  ABS-CBN, the largest broadcasting company of the Philippines, is the official media partner of Under Armour’s women campaign event.

Beast house Pole and Aerial Dance Studio Ladies showed their core strength in a pole dancing exhibition.

Beast house ladies had a pole dancing exhibition to cap of the event.  Women are now playing a bigger role in the society and you can be a part of spreading the female empowerment campaign on social media by using the #FindingStrengthInSupport hashtag. Also do follow them at @underarmourph on instagram and twitter and www.facebook.com/underarmoursea.

12 Responses to Under Armour Heads Woman Empowerment Campaign

  1. Ed Escueta

    I’ve been longing to see Jessy Mendiola in person. I wish I was there! 🙂

  2. Saminu Abass

    Wow. This is wonderful display by the woman. I think any woman will be pleased to be among them. Thanks for sharing

  3. Bhushavali

    Breast cancer awareness is very necessary. I know its pain coz my best friend lost her mom to breast cancer. 🙁 🙁 🙁

  4. Thelittlelai: Beyond limits

    In all the kind of sickness awareness has been always important and I salute under Armour for helping out the women to lift awareness of breast cancer. This is truly a good campaign for a cause.

    LaiAriel

  5. Sunshine Kelly

    Wow this is such a cool campaign, they did it here in my country as well. I think its their global movement.

  6. nicol

    its great how you’ve met ms world! this is such a great campaign. power everywhere

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