It’s no secret that I’m a big fan of the Under Armour brand. Aside from the style, I love it for the technology. It is designed for comfort, performance and ready for different climate conditions. For Spring and Summer, Under Armour brings in the CoolSwitch technology to keep your body cool and comfortable even as the temperature starts to go up. Under Armour also brings in the latest Speedforms that will give you a faster and longer run.
Under Armour has been my go-to brand when it comes to sports apparels and accessories. I like the technology they put into their product. They puts premium on performance, comfort and safety. It’s even climate designed as they have both technology for the cold weather and the warmer months. They are the leader in the innovation of high-performance sportswear apparel. When you buy an Under Armour brand, you’re equipping yourself with the technology to perform better. For the warmer months of Spring and Summer, they’re bringing in an unprecedented cooling technology cools you down to empower you to perform better and longer, which is the CoolSwitch technology. It really makes a world of difference when you are performing with comfort, a technology that improves your body conditions and free on any blisters or inconveniences you get from chaffing.
Under Armour brings sporting professionals and aspiring athletes a step closer to ruling oneself. An unprecedented edge to the fitness world, Under Armour’s CoolSwitch technology is unveiled in the new Spring/Summer 2016 Collection, hitting stores in mid-February. With the tagline “You are the sum of all your training”, Under Armour’s Rule Yourself campaign represents athletes’ and fitness enthusiasts’ willpower to never give up, and the constant push to better themselves. Under Armour constantly researches and innovates its sportswear apparel technology to aid athletes to take that extra leap, steel their willpower and be the best they can be. With the pioneering CoolSwitch technology, an exciting and highly anticipated innovation in the new Spring/Summer 2016 Collection, you are guaranteed to have an edge over others to excel in your personal fitness journey.
Cool Switch Technology
CoolSwitch does exactly what its name states – it cools your body and skin when you start to heat up and sweat. The technology blends three unique active cooling agents, integrated for the first time ever in an apparel application, with each of these ingredients delivering a specific benefit over the course of a workout to help athletes stay cool.
The first ingredient serves to pull heat energy away from the skin, providing an instant cooling sensation, while the second is activated by sweat – as an athlete begins to sweat, it kicks in to supercharge the body’s natural cooling mechanism. On top of aesthetics purposes, the ‘crystal’ print that characterises CoolSwitch apparel also plays a functional role. The final ingredient is the same technology of that used in NASA spacesuits. In the process of changing phases from solid to liquid, this special material absorbs and stores heat energy within the binding agents in the ‘crystal’ print.
While each ingredient performs a specific function, it is the unique combination of these active ingredients that gives rise to Under Armour CoolSwitch’s unprecedented active cooling capability. As a result, during a workout, CoolSwitch wearers feel cooler, less physically taxed and their skin temperature stays lower, allowing them to exercise longer. With Under Armour’s CoolSwitch technology, it is a leap forward for athletes and fitness enthusiasts everywhere to maintain and further their fitness and wellness journey.
Speed Form Technology
As the sun starts to warm up the area, expect a lot more people to go outdoors and enjoy a good run. When it comes to running shoes, they have the Speedform Technology. Under Armour has updated its range of athletic footwear with new and improved designs for the popular UA SpeedForm® Apollo and UA SpeedForm Gemini styles. No matter your goals – to run fast, run long, or run strong, these new footwear designs will help you attain them. The UA SpeedForm® Apollo is your speed shoes perfect for blitzing the shorter distance with a lighter weight and a greater feel of the road. The UA SpeedForm Gemini is your trusted distance shoes which gives you more comfort and cushioning for the longer run.
The UA SpeedForm Apollo 2 features a perforated arch and tongue with ultrasonic seal for durable breathability, and utilises arch reinforcement construction on the medial side for a precise fit and foot guidance for a more efficient faster ride, making for swift and fast runs. The dual-layer midsole also combines Charged Cushioning and Micro G® for the ultimate blend of cushioned support and explosive responsiveness. Additionally, anatomically placed flex grooves aid the transition from heel to toe for the most efficient performance.
The freshened UA SpeedForm Gemini 2 showcases a new ArchForm fit system for additional support and better fit and feel, and upgrades made to the mesh increases breathability. The full-length dual layer Charged Cushioning midsole also delivers superior impact protection, energy return and adaptive support, and is anatomically designed to deliver a superior heel to toe transition for runners looking to go the distance.
UA Streaker Tee
A new offering this season, the UA Streaker Tee consists of a moisture-wicking blend of spun polyester and elasterell, and is lightweight, anti-microbatic and comfortable. Its uniquely designed side seams reduce cling and chafing, and allows full stretch and recovery without absorbing sweat.
New Designs and New Lines
Committed to their aim of making all athletes better, Under Armour has also released new designs to the brand’s key ArmourVent™ and HeatGear® technology to provide ultra smoothness, enhanced ventilation and extreme comfort, as well as new designs for the UA Armour Bra. Updated design lines and trims have been made to Under Armour’s signature compression gear, where the new performance flex panel maximises mobility and relieves chafing and abrasion.
Under Armour’s Alter Ego line continues to ride on the superhero hype, with the upcoming releases of the Batman vs. Superman Collection and Captain America: Civil War Alter Ego Collection definitely pleasing fans of DC and Marvel characters. Feel invincible with the transformative power of film characters whilst donning Alter Ego training gear, to train with added conviction.
The Under Armour Spring/Summer 2016 Collection will be available at all Under Armour brand houses and shop-in-shops from February 2016.