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UA Women Campaign Culminates at Maximus

Posted by on 28. November 2016
Tin Majadillas of UA led the talks of the day.

One Of A Kind Marketing chief Tin Majadillas spearheaded the commercial aspect of the event as she tackled about women entrepreneurship

Under Armour gave another girl-power inspired activity in partnership with Bell De Jour, dubbed “Women in Armour” last November 19, 2016 at Maximus Athletes Shop Cafe in Mandaluyong City. 

Women in Armour

With women empowerment as a theme of the day, Under Armour and Belle De Jour Power Planner held a fitness and health lifestyle activity dubbed “Women in Armour” last Saturday, November 19, 2016 at Maximus Athletes Shop Cafe in Mandaluyong City.   The objective of Under Armour and Belle De Jour’s passion series was to encourage ladies to engage into a healthy and active lifestyle as many women are having difficulties in pinpointing the right exercise or continuing their daily workout routine due to busy work schedules.

As living a healthy lifestyle is a fundamental component to achieving an optimal mental and physical well-being, the event catered an intense circuit training and self-defense seminar.  The express circuit training was led by Under Armour-affiliate trainer “Mama” Kat Geronimo, a renowned celebrity fitness coach who mentors notable film and television actresses such as Marian Rivera, Danica Sotto-Pingris, Melissa Ricks, Megan Young, Bettina Carlos, Anne Curtis and Jessy Mendiola.

On the other hand, Filipina fighter Geli Bulaong supervised the mixed martial arts (MMA) self-defense seminar with 50 women attendees. Bulaong, who made history last November 6 as she became the first-ever URCC women’s flyweight champion by defeating Yan Qui Han via first-round technical knockout, conducted basic MMA drills and several self-defense techniques. Known as an advocate of women empowerment, Bulaong also shared that she donated her entire fight purse to the Philippine Cancer Society to signify her support in increasing awareness and reducing stigma of breast cancer.

Participants of the afternoon affair were in for a special treat as they were given an opportunity to interact and talk to the country’s high-profile fitness connoisseurs.  “The Fittest Woman in Philippine Crossfit” Zoe Pond-McPherson hosted a fitness dialogue to flesh out every essential piece on embodying health and wellness. Meanwhile, Beast House’s Gia Gapay discussed about the amatory art of pole dancing as a beneficial form of exercise for women.

The Fittest Women of Crossfit also gave her insights.

“The Fittest Woman in Philippine Crossfit” Zoe Pond-McPherson hosted a fitness dialogue to flesh out every essential piece on embodying health and wellness

One Of A Kind Marketing chief Tin Majadillas spearheaded the commercial aspect of the event as she tackled about women entrepreneurship, while triathlon Coach Andy Leuterio also shared his expertise on making recreational sports and hobby as a business.   The event culminated by unveiling the Under Armour corner at Maximus Athletes Shop Cafe, which is located at the Sparta Complex, 126 Pioneer Street, Mandaluyong City.

With women playing a huge role in our society, be part of spreading the female empowerment and join Under Armour’s campaign on social media by using #womenofwill #strengthenwomeninarmour and #fiercelyunstoppable.

Follow Under Armour

Also make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at www.facebook.com/underarmou rsea.

5 Responses to UA Women Campaign Culminates at Maximus

  1. MomTraNeur

    Proper health and fitness is really a must in our today’s culture especially I think for work-at-home moms like me coz we spend most of our time just sitting in front of our computer and the only exercise we get is when we take care of our baby or run errands outside the house. How great for Under Armour to have a campaign like this. – Mum Tuscany

  2. Iza Abao, Two Monkeys Travel Group Writer

    I would love to participate in this kind of activity. It feels nice when you are surrounded with women who are also passionate in staying fit. It is challenging to find time to exercise especially when you do a lot of work.

  3. phyliciamarie

    Congrats to another successful event with maximus! haven’t been back there in a while, will check out the new UA corner!

  4. Bhushavali

    That’s a good initiative. I know so many women who get so engrossed in family and work and give up working out totally…

  5. Zwitsy

    I am sure the event was full of fun and learning. I am not particular in this kind of activity but I am familiar, though. Glad that UA and Belle de Jour come up with this kind of collaboration. I’d be glad to check the images with the hashtags mentioned.

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