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Specialized Elite Store in Now Open at SM by The Bay.

Posted by on 22. October 2018

 

Bike… Bike… Bike… and a lot more of it.  Mall of Asia just added a new reason for cyclist to flock Mall of Asia Cycling Grounds. Specialized Philippines opened its Elite Store at SM By the Bay and it comes with the latest and top of the line bikes in the world.

Specialized Elite Store

Gruppo Innovare Sales Directors – Miguel Abellada and Ritchie Santayana, Specialized Asia Managing Director Hideki Mochizuki, Gruppo Innovare Managing Director JL Gavino and Specialized Asia Hub Commercial Director Gino Abano lead the crowd in a chant to open up Specialized Elite Store in SM By the Bay. – Photo by KC Cruz

Specialized Asia Managing Director Hideki Mochizuki led the a strong chant for the Gruppo Innovare team and with that comes the opening of Specialized Elite Store.   Specialized Philippines, in partnership with Gruppo Innovare Corporation, the authorized and appointed distributor of Specialized Bicycle Components in the Philippines, officially opened the newest Specialized Elite Store on Wednesday, October 17 at the SM by the Bay, Mall of Asia in Pasay City.

Present during the event were the Gruppo Innovare team headed by its Managing Director, Mr. JL Gavino and Sales Director, Mr. Ritchie Santayana, Mr. Gino Abano, Commercial Director of Specialized SESA was also there to grace the event.

“We are proud to be opening the first Specialized Elite Store here at the SM by the Bay, a perfect location as it is a biker’s haven especially in the morning. As Specialized has striven to make the best bikes for riders since 1974, the Philippine riding community can expect the best one-stop bike shop experience the moment they walk in our store.”, said Mr. Santayana.

New Store, New Bikes

Venge

During the opening, Mr. Abano presented highlights of various Specialized bike products such as the Venge, the fastest road bike, and the Tarmac, the lightest race bike ever made by the brand.

Tarmac

For those who love off-road riding, the store also has the Stumpjumper, the brand’s most versatile trail bike, and the Turbo Levo and Kenevo, a pair of e-mountain bikes built to give riders the power to ride more trails.

The New Shiv

The highlight of the day was the special preview of the all-new 2019 Shiv Disc. Guests were given a sneak peek on an actual setup of this limited-edition triathlon specific bike, which promises unprecedented aero design, storage for fuel and hydration to last the whole race, and the most flexible fit. It is the most complete triathlon bike ever made.

“We are very fortunate to be able to present to everyone here today an actual set-up of the all-new 2019 Shiv Disc. This complete tri bike will be available globally as a limited edition product and reservations can be placed until October 31, 2018.”, shared Mr. Abano.

Specialized Experience

The Specialized Elite Store offers worry-free purchases, and a complete “Specialized experience” through the store’s full scope of services: providing expert advice in choosing the best bike, experiencing the bikes first-hand through their bike test program, bike servicing by trained staff, and the Retül Match and Vantage system, the most technically advanced bike fitting and product matching technology available in the market.

The Specialized Elite Store in SM by the Bay is the first of three Specialized concept stores to open, with Pasig and Maginhawa St. in Quezon City completing the new stores for 2018. All three are known to be bike-friendly areas in the metropolis, and more stores are promised to come throughout the country over the next few years.

For further information, about Specialized in the Philippines, visit https://www.specialized.com/ph/en or like and follow Specialized Philippines on Facebook at https://www.facebook.com/specialized.ph/.

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