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Harman Acquires Leading Sports Headphone Brand, Yurbuds

Posted by on 2. February 2015

It’s the consumers that eventually wins out when a top global infotainment and audio group like Harman acquires the top selling Sports Headphones in the US, yurbuds®.  Harman groups which includes premium brands like AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson®, brings in their established network and corporate strength to the never-fall-of-your-ears sports headphone technology.  With the acquisition, yurbuds® is now enhanced by the JBL® signature Sounds. #yurbudsph

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Harman + yurbuds

Harman International Industries, Incorporated (NYSE:HAR), the leading global infotainment and audio group, today announced it has acquired St-Louis-based Yurbuds LLC, the U.S. market leader in sports headphones.  NYSE:HAR designs, manufactures, and markets a wide range of infotainment, audio, video and lighting solutions for the automotive, consumer, professional and enterprise markets. Admired by audiophiles, musicians and the venues where they perform, HARMAN is a recognized world leader across its customer and professional segments with premium brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson®. The company also provides leading-edge connectivity, safety and audio technologies for automobiles around the world. HARMAN has a workforce of 15,200 people across the Americas, Europe, and Asia and reported sales of $5.1 billion for the last twelve months ended March 31, 2014.

Founded in 2008, Yurbuds develops in-the-ear and behind-the-ear headphones that are ergonomically and functionally designed specifically for athletes. yurbuds headphones are available in 19,000 points of sale, including big box general merchandise retailers, sporting goods retailers and more than 750 active lifestyle specialty retailers.  With approximately 40 employees, Yurbuds has an extensive intellectual property portfolio, including more than 60 patents and 70 trademarks for design and technology, encompassing headphones, wearables and more.  Today, Yurbuds are a vital piece of equipment for athletes around the world, which gives the athletes a more comfortable workout with the never-fall-of-your-ears experience that comes with the lightweight fell and audio quality.  yurbuds products have been honored by the 2013 International CEA Innovations Design and Engineering Awards.

“The talented – and athletic – management team at Yurbuds has helped drive the acceleration of the fast-growing niche of sports headphones and wearables, with best in class design and a rich pipeline of future innovations to enhance the athlete experience, We see exciting opportunities to leverage the technologies, brands and distribution systems from our organizations to develop the next generation of headphones designed specifically for athletes.”  Consumer research from Yurbuds shows that more than 70 percent of consumers won’t work out without music but nearly 90 percent say their headphones hurt or fall out.”  – Dinesh C. Paliwal, HARMAN Chairman, President and CEO.

 “When it comes to providing a premium audio experience, there’s no better name in the industry than HARMAN, and we are incredibly excited to join forces to enhance the Yurbuds product line, expand our scale and grow the brand around the world.” – Seth Burgett, CEO and President of Yurbuds.

Burgett and the Yurbuds team will join the HARMAN Lifestyle Division.

New Partnership = New Products

HARMAN, the premium global audio, infotainment and enterprise automation group (NYSE:HAR), proudly introduce yurbuds®powered by JBL®, the number one selling sport earphone in the nation, is officially debuting yurbuds®products with JBL® Signature Sound in the US. JBL® is known industry-wide for its supreme quality, so coupling that with yurbuds®ergonomics, guaranteed never to hurt or fall out, you have a headphone like no other on the market.  This highly anticipated launch from yurbuds® powered by JBL® serves a specific need for customers who value sound quality. Designed for the ultimate workout and listening experience, products are available for both men and women with the women’s line designed specifically to fit smaller ears.

In The Ear Wireless

Behind-the-Ear Liberty Wireless for Men (Left), In-the-Ear Leap Wireless for Women (Middle), In-the-Ear Leap Wireless for Men

The in-the-ear Leap Wireless, in-the-ear Leap Wireless for Women and behind-the-ear Liberty Wireless are the newest entries into the yurbuds® Powered by JBL® line of more than a dozen products. Priced at P6000, the new Wireless earphones feature full music and call control, a smart battery that lasts for more than six hours and amplified JBL® sound.

 “Our line-up of wireless products are unmatched in sound, quality, battery life and award winning design.  Uniquely positioned to combine our award-winning patented ergonomics with JBL® acoustics, it’s the widest range of wireless products available, –  Michael Mauser, President, Lifestyle Division at HARMAN.

Inspire 100-400

yurbuds Inspire 100 (Top Left), yurbuds Inspire 200 (Top Right), yurbuds Inspire 300 (Bottom Left), yurbuds Inspire 400 (Bottom Right)

Also introduced to the market are the inspire 100-400 line of products. At the 100 level, you get everything that yurbuds has been known and loved for, for the past 5 years. A headphone that’s designed as sports equipment that never hurts and never falls out. At the 200 level we added a brand new technology called QuikClik®Tangle-Free Magnets for easy storage on the go. The 300 and 400 models both features JBL® sound, patented ergonomic design and QuikClik®Tangle-Free Magnets. At the 300 level, yurbuds® powered by JBL® earphones include a microphone with track/music control functionality and the 400 model kicks it up a notch with volume and voice control for Apple® Devices. The 100 model starts at P1200, the 200 model at P1800, the 300 model retails at P2400 and the 400 is a step-up at P3000.

yurbuds Inspire 100 for Women (Top Left), yurbuds Inspire 200 for Women (Top Right), yurbuds Inspire 300 for Women (Bottom Left), yurbuds Inspire 400 for Women (Bottom Right)

“Our product launch in the Philippines this February is strategically focused on technology and price points that will not only appeal to our core endurance athlete, but also expand to a broader range of fitness enthusiasts. “At HARMAN we are uniquely positioned to offer key products no one else in the market can ” – Michael Mauser, President, Lifestyle Division at HARMAN.

yurbuds® powered by JBL®

New yurbuds® powered by JBL® are expected to hit stores February 2015. It will soon be available in the following stores: Power Mac Center, Runnr, Planet Sports, R.O.X, Digital Walker, and Chris Sports. For more brand information, go to Facebook and Instagram- yurbudsph or visit www.yurbuds.com.

66 Responses to Harman Acquires Leading Sports Headphone Brand, Yurbuds

  1. iaminlander

    Love JBL. It’s one of my favorite brands. Not as pricey compared to others but the quality is great.

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