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Good News Cebu! Under Armour is Opening Their Brand House at Ayala Center

Posted by on 20. May 2016

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Under Armour entered the country 2 years ago with their first ever brand house at Bonifacio Global City.  This was followed by their Megamall Branch and then their UP Town Center Branch.  On May 22, it opens its first Brand House in southern Philippines at Ayala Center Cebu.

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Under Armour Cebu

Cebu is the Queen City of the South. It’s no surprise that after Under Armour has been able to stamp their presence in Metro Manila, Cebu is the next part of their southern expansion. Performance footwear, sports gear and apparel innovator Under Armour (UA) continues to expand its reach in the Philippines with the opening of a brand house in Cebu City on May 22.  This is a welcome news for fitness enthusiasts in Cebu as the emerging performance brand just got more accessible.

The first in southern Philippines the 164 square-meter UA brand house is conveniently located on the ground level of Ayala Center Cebu. This ups the number of exclusive UA outlets in the Philippines to four, further underscoring the importance of the country as a growth area for the Baltimore-headquartered firm. Customers can browse and purchase a range of innovative, quality merchandise the company has been famous for since its inception 20 years ago.

“We are extremely grateful for, and humbled by, the incredibly warm reception from our Filipino customers. We believe that UA’s success is a direct offshoot of the worldwide trend towards an active lifestyle, and how the brand values reflected in our products have successfully promoted such,” said Triple Pte. Ltd. CEO Michael Binger.

The company holds the exclusive distribution rights for UA across Southeast Asia. “During his visit to the Philippines, UA founder, chairman, CEO Kevin Plank had described Asia Pacific as one of the linchpins for truly defining UA as a global brand. Indeed, our upward business trajectory here exemplifies that, and increasing our presence should further enable it,” he added.

Highlighting the opening of UA’s new brand house is the Armour Challenge – open to male and female participants 18 years old and above on a first-come-first-served basis. The competition, to be held at the Ayala Center Cebu’s Activity Center, consists of three physical challenges: mountain climbers, squats, and burpees. The fastest to complete the exercises will win a UA tank or sleeveless top and a discount coupon. All other participants automatically receive discount coupons as well. Famous husband-and-wife fitness coaches and UA brand ambassadors Jim and Toni Saret will be on hand to give valuable fitness and and training advice to participants and the general public. A former national athlete, Jim was educated here and in the US on sports science and is the founder and training director of APEX (Athletic Performance Enhancement) Sports Training, Inc. Like Toni, he was one of the trainers in the Biggest Loser Philippines television program. The two presently host MetaBEATS, a fitness show on the Lifestyle Channel.

Interested participants can send their full name and mobile number to ua.instoremarketing@benchtm.com. Slots are limited. More details will be e-mailed to registrants.

Under Armour’s other brand houses are located at BGC, Megamall and UP Town Center. Also available in multi-branded sports houses, such as Tobys, OV, Planet Sports, Rustan’s and major stores in key cities. Visit www.underarmour.com.ph for more information.

12 Responses to Good News Cebu! Under Armour is Opening Their Brand House at Ayala Center

  1. roch

    This is great news to many sports and UA enthusiasts in Cebu. It seems like there are more big brands that will open their branch in Ayala Center.

  2. Amanda Love

    That is awesome! I’m sure they’ve been longing for them to show up there for quite some time now and now that they’re there, I’m sure that they’ll do great. I’ve always loved the UA brand and have quite a few of their apparel and especially their socks! 🙂

  3. Zwitsy

    Wow! I just can’t contain my happiness!!! My cousin is so a fan of this brand glad that they are bringing it in Cebu. It would be easier for my cousin to have his collection started anytime. I’ll be sharing this to him now. 😀

  4. Elizabeth O.

    It’s an awesome brand and I’m glad they are raising awareness on being fit and all that by hosting an event as big as this one. I hope a lot of people join! This is going to be exciting for sure!

  5. Saminu Abass

    Cebu as the Queen City of the South, I have never heard of this before. Thanks for sharing this great article. However, I wish them congratulations for the new brand.

  6. Bhushavali

    Sounds good. Any time 3 or more different kinds of physical exercises when combined together is really stressful on body and also pushes the body to get fitter. Good going.

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