“Alaska Ironkids was among the highlights of the Cobra Ironman 70.3 weekend with the kids taking part in a Swim, Bike and Run along the premises of Shangrila Mactan and at the same time came to support the Gatas for Breakfast Initiative of Alaska.”
There were a lot of activities during the Ironman and Ironkids weekend. There was an expo for all the major sports brand. The participants also had the chance to meet Ironman champions like Pete Jacobs, Caroline Steffen, Alaska Tri-Aspire Coach Matt O’Halloran and Filipino Elites Banjo Norte and Jenny Guerrero. It was an enriching activity for the kids as they had the chance to run with the professionals. After the practice run with the Pros was the “Ironkids Supports Gatas for Breakfast” event. This was a milk drinking activity for Mactan Elementary School where Ironkids will share a nutritious breakfast with Alaska Milk to over 1,500 young students to support Alaska Gatas for Breakfast Movement.
The Alaska Gatas for Breakfast movement, which kicked-off last June 1 during the Alaska World Milk Day, encourages everyone to start their day right with a nutritious breakfast with Alaska Milk. This effort to foster healthy consciousness among individuals and families – through the combination of exercise and proper nutrition – is Alaska’s way in helping fight against the increasing number of overweight and undernourished children in the country.
According to the 7th National Nutrition Survey conducted by the Department of Science and Technology – Food and Nutrition Research Institute (DOST-FNRI) 2 out 10 Filipino Children, 10 years old and below, are overweight while 3 out 10 children are under nourished. This results were not surprising since children today prefer to stay indoors glued to the TV or playing video games instead of playing outside with friends. Alaska has pioneered sports programs like Ironkids Philippines to change this inactive habits of kids.
Alaska’s IronKids Philippines is the country’s very first triathlon event for the youth. Since holding the first race in 2010, the local triathlon series has grown leaps and bounds, grooming young triathletes to become the Pride of the Philippines in the international competitions. Being the local junior version of the international triathlon series, IronMan, Alaska IronKids has producted champions, on and out of the podiums – children who have learned the value of determination, hard work and teamwork, discipline and sportsmanship from their experience the race.
Last August 2, hundreds of children 6 to 14 years old joined in the Alaska IronKids Triathlon in Cebu. The event included participants who are new to the course and some who have already completed in other sporting events. Alaska IronKids Philippines also added the Play category this year since the regular participants have already progressed into competitive racing. The Play category gave first time racers a fun racing experience with shorter distances and less pressured time. It was fun watching the kids race through different level as they bring in the more important element into the sport which is having fun. I saw kids who rode so well and there were those who are still starting. It’s also exciting how kids can hold sprints in the run events. Seeing kids in this field just gives you the idea that Alaska is exposing the kids to how fun is it to play outdoors.
Alaska IronKids Philippines Triathlon aims to promote among children the importance of good nutrition and active lifestyle in a fun and exciting way that will get them “to go out and play”. It hopes to get them toward an active and healthy lifestyle that does not involve physical activity but also proper nutrition, living up to Alaska’s message, Nutrition, Action, Champion.