Alaska Bags Silver in Asia Awards for Brand Advocacy

Nazia Hayat of Lenovo Singapore (2nd from left) awarded the silver trophy to the Nutrition. Action. Champion. team. From left: Fen Marquez of M2M Advertising Phils., Robbie Aligada of TBWA\SMP, RG Gabunada of Alaska Milk Corporation, and Alan Fontanilla of OPEN and PARTNERS.

When it comes to advocacy in Sports and Nutrition, Alaska is really admirable.  Their commitment to the healthy and fit lifestyle have raised the level of awareness on proper Nutrition especially among the Youth.  The “Nutrition. Action. Champion” initiative have not only enshrined the Alaska Brand the trust of their consumers but it also was able to bag them the Silver Award in Best Use of Brand Advocacy during the 2015 Loyalty & Engagement Awards in Singapore last Aug. 13 at the Shangri-La hotel, Singapore. Great Job Alaska!!!

Nutrition. Action. Champion

It’s really important to brands like Alaska to establish Corporate Social Responsibility by supporting an advocacy.  Alaska has been the pillar of several sports and has been spurring growth in the grassroots level over the decades.  It’s also being true to their brand and being a champion of Nutrition as they have encouraged thousands of participants to take part in their different sports and fitness activities.  These initiative not only encouraged the participants to have a healthy lifestyle but it also puts premium on values like discipline, determination, hard work and team work.  The initiative is truly world class.  

The “Nutrition. Action. Champion.” program of Alaska Milk received international recognition for excellence when it won the silver medal in Best Use of Brand Advocacy during the 2015 Loyalty & Engagement Awards in Singapore last Aug. 13 at the Shangri-La hotel, Singapore.

The “Nutrition. Action. Champion” program was cited from among cutting-edge work across the region with 22 entries from Asia Pacific, South Asia and ANZ during the third edition of Loyalty & Engagement Awards, which was its biggest ever.  Through the “Nutrition. Action. Champion” initiative, Alaska Milk rallies Filipino children to an active lifestyle, promotes good nutrition and instills the values of discipline, determination, hard work and teamwork for them to become champions in whatever they do.

The sports activities are developed, organized and sustained by Alaska Milk and its agency partners TBWA\SMP, OPEN and Partners, and M2M Advertising Phils. Alaska Milk has one of the biggest year-long sports programs in the Philippines- with more than 60 events, six different sports (basketball, volleyball, football, triathlon, cycling and running), and more than 20,000 participants nationwide.

The Loyalty & Engagement Awards support Marketing magazine’s mission of elevating marketing standards and practices in the region with focus on customer loyalty and engagement.