When adidas introduced the Boost Technology, I was immediately awed by the bouncy feel that comes with the shoes and the fit that gives you a feel of the ground for more powerful strides and faster cadence. It gets even better with the Ultra Boost as it add 20% more of the boost cushioning material to have an even stronger bounce out of the landing for the next stride and adoptive comfort that gives you better traction of the ground and control of your strides. It definitely adds efficiency and power to your runs.
When it comes to boost technology, it rewards powerful strides with an even stronger push for the next stride coming from the bouncy feel in the material. The boost also adds extra cushioning to absorb the impact of the foot landing. That’s how much efficiency the boost technology adds to your runs. I was also able to race with it for both short distance and half marathons and it always gave me a faster time and less stress on the knee. It also wraps like a glove in your feet so you get a better feel of the surface and also have an easier time with your strides. The Ultra Boost adds to the boost effect and comes with an even better material for a better performance.
The Energy Running revolution has taken a bold new step as adidas unveiled the greatest running shoe ever, Ultra BOOST. At a guarded launch location in New York City last January 2015. Yohan Blake, David Villa, Sammy Watkins and a team of elite athletes pledged their allegiance to the revolution while hundreds of witnesses from around the world were onsite for the introduction of Ultra BOOST. Attending athletes and guests experienced the superiority of Ultra BOOST through state-of-the-art live testing demonstrations using the ARAMIS system also used by top engineering institutions like NASA, Boeing and Audi to measure crash tests, vibration analysis and durability studies. adidas developed Ultra BOOST using ARAMIS’ 3D shape and surface measurement to provide a fully adaptable running experience. Ultra BOOST intuitively adjusts to a runner’s stride delivering the unrivalled Energy Return of BOOST™, superior support and adaptive comfort over hundreds of kilometres, in virtually any environment.
“To answer the world’s athletes’ call for more Energy we aimed to create the greatest running shoe ever and we’ve done exactly that with Ultra BOOST, adidas has raised the industry standard with BOOST and will continue blazing a path in Energy Running for those who dare to follow.” said Eric Liedtke, adidas Executive Board Member.
UNRIVALLED ENERGY RETURN
Ultra BOOST features 20 percent more* BOOST cushioning material, the highest Energy Return cushioning in the running industry, and has eliminated the traditional EVA midsole for more direct contact to provide the ultimate expression of BOOST. Made of thousands of unique energy capsules, BOOST delivers a consistent performance over hundreds of kilometres, in virtually any condition.
To complement the unrivalled Energy Return of BOOST, Ultra BOOST features an innovative update to adidas’ PRIMEKNIT technology built to reach new heights of comfort, support and style.
A runner’s foot can remarkably expand up to 10 mm or more in width while running. When restrained, this expansion can cause severe discomfort, friction and the leading injury in running, blisters. Unlike other leading knit technologies the innovative PRIMEKNIT pattern of Ultra BOOST provides comfortable support in less expansive areas of the foot and adaptive stretch where it’s needed to deliver maximum comfort.
“Each technology featured in Ultra BOOST was built to complement each other providing energized adaptability through a customized fit, look and feel,” said Ben Herath, Vice President of Design for adidas Running. “While we’ve taken innovation to the next level, the sleek silhouette of Ultra BOOST is built to look as good as it performs.”
One of the most advanced features of Ultra BOOST is the Stretch Web outsole that adapts and stretches to your foot strike and movement. The perforated elastic design harnesses and maximizes the Energy of BOOST without restricting any of its qualities. The unique appearance of the Stretch Web outsole is the perfect look to complement the eye-catching Energy capsules of BOOST.
Ultra BOOST also features an entirely new heel construction that frees the natural movement of the Achilles tendon. A carefully tuned external heel counter comfortably cradles the foot and adapts to the high extension of the Achilles. A new featherweight sock liner adapts to the runner’s natural foot form, for a customized fit and feel. Ultra BOOST also boasts a new dual-density TORSION® SYSTEM, embedded into the shoe’s base. This allows more independent movement between heel and forefoot for superior stability and a smooth, more controlled run.
Ultra Boost is coming this February 25, 2015
Your greatest run ever awaits with Ultra BOOST at www.adidas.com/ultraboost. adidas Ultra BOOST will be available in leading adidas stores in the Philippines and Runnr BGC from February 25, 2015 at P 8295. Join the adidas Energy running movement by following @adidasph on Twitter or Instagram.
adidas also Gets a Boost as one of the most sustainable companies worldwide
The adidas Group ranks third among the Global 100 Most Sustainable Corporations in the World (Global 100 Index). The results were announced by Corporate Knights, a Toronto-based media and investment advisory company, during the World Economic Forum in Davos. The adidas Group was recognized as best European company by Corporate Knights and as leader in its industry.
“We are absolutely excited about the recognition our sustainability efforts are receiving. The nomination as one of the world’s most sustainable companies underlines the great work our teams have been doing over the last years and the positive impact we have made. Through our work, we will continue to push boundaries as we strive to lead the way towards a sustainable future for our company and the entire industry,” says Herbert Hainer, adidas Group CEO.
The Global 100 Index is one of the most extensive data-driven corporate sustainability assessments in existence and is based on quantitative sustainability indicators covering economic, environmental as well as social aspects. The adidas Group has been listed in the Global 100 Index for several years, ranking eighth in 2014. Companies named to the Global 100 index are the top overall sustainability performers in their respective industrial sectors. Listed companies must have a market capitalization greater than $2 billion (USD).