Kayne West and #AdidasOriginals has collaborated to come up with the #YEZZYBOOST and it’s first collection was sold out last February at the New York Fashion Week. Mark your calendars as the next collection, YEZZYBOOST 350 would be available globally including Manila on June 27. It’s armed with adidas #BOOST Technology, Primeknit feature, Second Skin Fit and a fabulous style.
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Adidas Originals YEZZYBOOST 350
Rapper, songwriter, record producer, entrepreneur and fashion designer Kayne West and adidas originals worked together to come up with a shoe which was presented at the New York Fashion Week and the results was the YEZZYBOOST. It was immediately sold out upon release. You just have to admire Kayne West for his creativity and style and it’s no wonder why he’s among the upper echelon of the music world.
If you’ve missed the first shoes, don’t worry as West and adidas will release the second sneaker developed in their close collaboration: the YEEZY BOOST 350. Launching globally on June 27, the trainer features an upper composed entirely of adidas’ Primeknit: a breakthrough material developed using the latest digital engineering methods to fit like a second skin. Leveraging adidas BOOST™’s highly responsive properties, the shoe boasts the ultimate in comfort and performance, ensuring that the wearer’s every step is hyper-charged with an endless supply of light, fast energy.
The YEEZY BOOST 350 is composed of beautiful yet simple materials, speaking to West’s ambition of creating a clean, modern, effortless template for footwear and apparel. By fusing adidas’ unparalleled engineering with a timeless aesthetic, the YEEZY BOOST 350 presents a fearless step into the future of style.
The YEEZY BOOST 350 will be available on adidas.com/KANYE and will drop exclusively at the adidas x Sole Academy Pop-Up Store in BGC on June 27. It will also be accessible through the adidas Confirmed app in New York, Los Angeles and Chicago, a first-of-its-kind sneaker reservation mobile application. The updated app – available in the Apple app store and Google Play- allows consumers to sign-up, reserve, and pick-up their sneakers all through smart phones. The launch will be set to a staggered schedule, unlocking reservation capabilities from East to West.
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